Responsibilities

• Key Responsibilities Creative Leadership & Direction Lead brainstorms and creative ideation sessions across briefs, setting the tone and direction for innovative, culturally relevant thinking. Develop full-funnel influencer strategies: from large-scale launches to evergreen programming and reactive, quick-turn, trend-driven ideas.
• Step in as a key decision maker on creative direction.
• Own the end-to-end deck creation process, from concept, narrative flow and final polish, ensuring ideas are well-articulated and aligned with client goals.
• Learn and apply pricing frameworks (with support from the Campaign Managers) to support accurate and strategic deck development.
• Collaborate with the Head of Creative and Sr Creative Strategist to refine top-line ideas and final sign-offs.
• Continuously evolve, alongside the wider Creative team Cherry Pick’s creative standards, deck formats and storytelling approach.
• Collaboration & Workflow
• - Work closely with the Campaign and Partnerships teams to ensure creative ideas align with client goals.
• - Collaborate with the Head of Creative on new business efforts, including proposal writing, pitch prep and creative concepting.
• - Keep communication tight, proactive and solution-oriented across teams.
• Creative Output & Quality Control
• - Oversee and elevate the quality of creative deliverables: decks, proposals, campaign concepts and, and campaign concepts.
• - Ensure all creative output aligns with Cherry Pick’s tone of voice and high creative standards.
• - Build and maintain deck templates, creative frameworks, and processes to improve efficiency without sacrificing quality.

Requirements

• Minimum 4+ years of experience in a creative strategy role within an agency, brand, or media company, ideally within influencer marketing, gaming, or culture driven spaces.
• Proven experience developing big, go-to-market influencer strategies for major launches (games, products, campaigns).
• A deep understanding of gaming and culture (sports, music, entertainment) and how creators shape and influence those ecosystems.
• Strong track record of building both digital-first campaigns and IRL creator-led experiences/events that drive real audience engagement.
• Exceptional storytelling skills with the ability to turn insights into compelling narratives and visually sharp, client-ready decks.
• Experience leading brainstorms, shaping creative direction, and confidently presenting ideas to internal teams and clients.
• Ability to balance big-picture thinking with executional detail . You can dream up bold ideas and bring them to life.
• Strong collaboration skills and experience working cross-functionally with partnerships, campaign, and leadership teams.
• A natural curiosity for trends, platforms, and the creator economy. You’ve got your hand ont the dial and always tapped into what’s next.