Creative Strategist

Responsibilities

• Develop audience insights, messaging angles, and creative concepts that make Base relevant to the customers we want to reach.
• Own Base’s organic social strategy, content calendar, publishing, and audience engagement, prioritizing platforms and formats based on audience relevance and performance.
• Create recurring content series and platform-native posts, including scripting, filming, editing, copywriting, and publishing.
• Find compelling stories across Base’s customers, products, installations, employees, and mission. Balance planned content with timely company news and relevant cultural moments.
• Develop hooks, scripts, storyboards, and production-ready briefs for paid channels, especially Meta and YouTube. Collaborate with designers, editors, and creators to guide execution.
• Partner with growth marketing to develop creative testing hypotheses, interpret performance, and improve concepts based on engagement, conversion quality, and acquisition outcomes.
• Manage assets, approvals, and deadlines. Bring thoughtful creative references to the team and turn learnings into stronger future work.

Requirements

• Experience developing creative strategy and social-first content for a consumer brand, product-led company, agency, or similarly fast-moving organization.
• A portfolio demonstrating original ideas, strong execution, and measurable results across organic social and paid creative.
• Strong copywriting and storytelling skills, with the ability to make technical or unfamiliar subjects clear, human, and interesting.
• Hands-on content creation skills, including scripting, filming, editing, and publishing. Strong instincts for hooks, pacing, visuals, and platform fit.
• Experience developing and iterating performance creative for Meta and YouTube, with an understanding of how organic content and paid advertising serve different objectives.
• A data-informed approach to creative. You can explain your choices, interpret results, and propose a specific next test.
• Strong organization, collaboration, and creative judgment, with the ability to manage an organic calendar alongside paid creative projects.
• Portfolio
• Please include three to five examples of work you helped create, covering both organic social and paid creative. For each, briefly explain the audience insight, objective, your contribution, and what you learned from its performance. Results may be anonymized where needed.