Creative Strategist at AIOS — Remote, $3k–$8k/mo + 5% of ad spend + bonus

Responsibilities

• - Angle development : You generate new angles, hooks, offers and storylines grounded in customer research and competitor teardowns, mapped to awareness level and market sophistication. This is the core of the seat.
• - Hooks, leads & scripts : You write the copy yourself: hooks, leads, scripts and advertorials that carry a mechanism and convert. Mostly short-form in-feed video, plus statics and UGC.
• - Refresh what’s working : You take existing winners and fatigued scripts and spin out new angles, hooks, leads and cuts, so proven concepts keep compounding.
• - Format hunting : You relentlessly spy on and dream up new formats (natives, yappers, yappers + b-roll, song, drama, whiteboard, comedy and whatever comes next) and bring them to market before they’re saturated.
• - AI production : You get concepts to finished assets, ideally yourself with video APIs and AI editing, or by directing an AI-native video editor. You own the quality of what ships.
• - Data-driven iteration : You read CTR, hook rate, hold rate, thumbstop, CPA and ROAS and turn them into the next round of tests. Kill losers fast, double down on winners.
• - Market research : You live in the Meta Ad Library and in the ecom creative community on X, tracking the DR brands breaking out right now and breaking down why their ads work at a structural level.
• - Build the playbook : You build the swipe files, hook libraries, prompts and SOPs the rest of the team scales against.
• - KPIs : Primary KPI : New ads holding $10k+/day in spend . Current: [TBD]. Target / Base / Stretch: [TBD].
• - Secondary KPI : Share of total ad spend running on your creatives . Current: [TBD]. Target / Base / Stretch: [TBD].

Requirements

• - Proven winners : You’ve personally made ads with real spend behind them: at minimum a portfolio cumulatively spending $10k+/day, and ideally single ads that held $10k+/day on their own. You can prove it with spend data, ad account screenshots or Ad Library links. Being near an account that did isn’t the same thing.
• - Direct-response fluency : You know awareness levels, market sophistication and hook / lead / mechanism / proof / offer cold, and you can explain out loud why a lead works.
• - Creative first : Hand you a fatigued winner and you’ll come back with five new directions worth testing, not small variations on the same idea.
• - Storytelling : You know how to hold attention past the hook and carry a viewer through to the sale.
• - Broad format range : You’ve made winners across many formats, not just one: natives, yappers, yappers + b-roll, song, drama, whiteboard, comedy and more.
• - AI-pilled : You use LLMs and AI creative tools every day to ideate, write and produce, and you’re always testing the next one.
• - High ownership : You take a goal and run with it end to end without being managed. If something’s blocking a launch, you fix it.
• - Bet-maker, not attached : You’d rather ship ten bold angles where one is a unicorn than ten safe ones. You kill your own concepts without arguing when the data says so.
• - Paid on results : You want a low base plus a share of the spend your creatives drive, and you’d take that over a comfortable flat salary.
• - Background that produced winners : Branded (e.g. Thesis, AG1) is fine as long as you made winners. Hybrid (e.g. Dr. Squatch, Everyday Dose) works. Hard-core DR is the strongest fit.

Preferred

• - Hard-core DR pedigree : You’ve worked on DR brands that broke out recently (e.g. Resilia, Bioroot Labs, Elare) and you know what’s working right now, not two years ago.
• - Format scout : You’ve brought a new format to market before it was saturated, and you can show us the results.
• - Agentic editing : You already make videos yourself with video APIs and AI editing (or you’re keen to), so you’re not waiting on an editor queue.
• - Active on X : You’re part of the ecom / creative strategist community on X and have a public footprint of your thinking or work.
• - Trust-building categories : Health, supplements, telehealth or other categories where education and trust carry the sale.
• - Beyond Meta : You’ve made creative that scaled on AppLovin, TikTok or YouTube.
• - Trained others : You’ve built or trained junior strategists and can turn your instincts into a system others can follow.

Benefits

• - Healthcare : comprehensive medical insurance (if appropriate).
• - Remote : our team is fully distributed across the world and functions fully remotely.
• - Personal development : budget for books, courses, coaching.
• - Personal wellness : budget for gym, health apps.
• - GLP-1s : free membership with a clinic offering GLP-1s.
• - Health coaching : free biweekly health coaching so you stay healthy.
• - Work coaching : free biweekly work coaching so you stay sharp + calm.
• - Equipment : Macbook & work-from-home equipment provided as needed.
• - What are we missing? We're still early so you get to shape our culture.