City of Flagstaff, AZ

Creative Services Specialist Social Media

Flagstaff, AZ

$57K/yr – $86K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own CVB social, branding, and creative production to boost Flagstaff visitation, coordinating with marketing, media, and community partners.

  • Own multi-channel social presence and content creation in collaboration with the marketing and media team.
  • Lead photography, video storyboarding and editing, and graphic design to support campaigns and partnerships.
  • Build community relationships and branding for Flagstaff as a premier destination, coordinating with hotels, local orgs, NAU, and media outlets.

Job Description

  • Provides excellent, proactive customer service to both internal and external customers, to include providing a high-level of design, production, and related consultation services to the CVB, within own division and other COF divisions. Occasionally, outside agency coordination may be needed.
  • Provides an annual plan with strategy and goals supporting the organization’s annual goals.
  • Takes the lead with maintaining the CVB’s presence on all social media channels and handles in direct collaboration with the marketing and media department.
  • Communicating with social media followers, including responding to queries in a timely manner.
  • Weekly, captures photography for multiples posts and creates graphics which support the CVB’s marketing campaigns and initiatives, City of Flagstaff and partners.
  • Produces at least two :15-:30 videos weekly which includes storyboarding and video editing for distribution on social media
  • Advises and assists the Creative Services Manager and staff in developing advertising strategies and communications materials to support CVB’s overall marketing mission.
  • Builds and maintains relationships within the community to gain commitment from hotels, restaurants, retail, local organizations, Northern Arizona University and attractions toward our common goal of increasing visitation to Flagstaff.
  • Develops and implements long-range programs, as well as the day-to-day performance of duties that lead toward establishing and maintaining positive and productive community relations and outreach efforts between the CVB and citizens, the business community, media, event organizers, local attractions, outside agencies and public officials.
  • Assists with the conceptualization of creative marketing and branding strategies to position Flagstaff as a premier tourism destination.
  • Associate degree in Graphic Design, Visual Communications, or a related field
  • Two (2) years of progressively advancing creative responsibilities with an ad agency, design firm, publishing house, and/or in-house marketing environment
  • Valid driver's license
  • Any combination of relevant education and relevant experience may be substituted on a year-for-year basis. Minimum requirements such as driver's license may not be substituted and are required at time of hire
  • Bachelor’s degree in Graphic Design, Visual Communications or related field.
  • Knowledge and experience with photography and photographic principles.
  • Experience with digital illustration.
  • Experience with video and video editing.
  • Strong knowledge of design principles and art composition, e.g., page layout, color theory, typography, imagery and integration of components into a harmonious whole.
  • Arizona State Retirement System with 100% Match
  • Employees are members of Arizona State Retirement System (ASRS) with a mandatory contribution rate of 12%
  • 457 Deferred Compensation Options
  • Up to 4% Annual Pay for Performance Increase
  • Group Insurance including Health, Dental and Vision coverage
  • Flexible & Health Savings Accounts
  • 13 Paid Holidays, Vacation, Sick Leave, Personal Leave, Paid Parental Leave, Bereavement, Jury Duty
  • Life Insurance, AD&D, Short- and Long-Term Disability and Voluntary Life Insurance
  • First-Time Homebuyer Assistance
  • Qualified Public Student Loan Forgiveness Employer