Creative Producer - NBAT2 (YouTube Content)

Responsibilities

• In-Depth Talent & Subject Research : Conduct research on featured NBA players, talent, and guest celebrities to develop compelling narrative arcs and highly personalized interview prompts for new and established series.
• Creative & Production Preparation: Develop detailed creative briefs, ROSs, production beat sheets, interview guides, and contingency plans that clearly communicate the creative vision and set the production up for success. Anticipate potential on-set variables and prepare multiple creative approaches when needed.
• Pitching & Development: Pitch original content ideas and conceive, draft, and present structured development briefs for prospective YouTube series, formats, and packaging strategies.
• Field & Studio Directing: Act as the primary on-set director for studio and field shoots, leading small production crews across camera, audio, and lighting to efficiently capture the creative and story needs of each production.
• Talent Direction & Rapport: Direct NBA players, celebrities, and digital creators on set, creating a comfortable and dynamic environment that draws out engaging, candid, and entertaining moments.
• Real-Time Basketball Dialogue: Direct unscripted and interactive formats using deep league and roster knowledge to challenge trade logic, question roster builds, and spark authentic basketball conversation and banter in real time.
• On-Set Time Management : Keep shoots on schedule while prioritizing critical story beats, creative objectives, and shot-list needs in fast-paced production environments.
• Creative Flexibility: Read the room and adapt narrative direction or production plans when unexpected talent dynamics, production challenges, or spontaneous moments create new creative opportunities.
• Post-Production Oversight: Collaborate closely with video editors and the creative team to shape final edits for YouTube-first viewing, with an emphasis on strong hooks, effective pacing, compelling storytelling, and viewer retention.
• End-to-End Project Ownership : Manage multiple projects across varying stages of development, production, post-production, final delivery, and publishing setup.

Requirements

• Deep Basketball Knowledge: Authentic and extensive understanding of the NBA, including current players and personalities, team rosters, trade and cap logic, league history, and modern basketball culture.
• Production & Directing Experience: 3+ years of digital media experience as a Creative Producer, Field Producer, or in a comparable role, ideally within sports, culture, or digital entertainment.
• Crew & Talent Leadership: Demonstrated experience leading small studio or field crews and directing athletes, celebrities, creators, or other high-profile talent on set.
• Rigorous Preparation: Proven ability to translate creative concepts into organized, production-ready plans and anticipate contingencies before and during shoots.
• YouTube Fluency: Demonstrated understanding of YouTube-first programming, including video packaging, audience retention, hooks, pacing, and digital storytelling conventions.
• Multi-Project Management: Demonstrated ability to manage multiple projects simultaneously across development, production, and post-production while maintaining creative quality and organization.
• Gaming Culture Affinity: Familiarity with video game culture and the NBA 2K ecosystem is preferred; a strong willingness to develop deeper knowledge of the space is essential.

Preferred

• Gaming Culture Affinity: Familiarity with video game culture and the NBA 2K ecosystem is preferred; a strong willingness to develop deeper knowledge of the space is essential.

Benefits

• medical
• dental
• vision
• life/AD&D insurance
• short term disability
• tax advantaged accounts such as FSA, a 401(k) retirement plan
• commuter benefits
• unlimited time off benefits that include vacation and sick time.