Creative Video Lead

New York City, NY (On-site)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 22 hrs ago

Job Summary

Own the end-to-end video creative process for Relatable’s product storytelling, from concept and scripting to on-set direction and post-production, driving cross-channel video that supports social, eCommerce, and brand campaigns.

  • Lead concept development, shot planning, and talent direction
  • Collaborate across Design, Photography, Social, and Post teams to ensure consistent branding and efficient shoots

Job Description

Responsibilities

  • Video Concepts, Scripts & Shot Planning
  • Define the narrative, tone, talent direction, product demonstration, voiceover, music direction, and visual references for each video.
  • Plan channel specific hooks, performances, product demonstrations, B roll, cutdowns, and framing before production, ensuring shared footage can support both authentic social content and product focused eCommerce and paid assets.
  • Partner with the Manager, Creative Design and Photography Lead to establish each brand’s creative strategy and maintain consistent messaging and visual identity across touchpoints.
  • Hands-On Camera Operation & On Set Direction
  • Independently capture high quality video using professional cameras and iPhones, setting up framing, exposure, focus, lighting, and audio appropriate to the project and desired style, including polished brand content and authentic, phone style footage.
  • Personally shoot office and studio content, including product demonstrations, close ups, B roll, talent led clips, and pickup shots needed to complete or improve edits.
  • Serve as the main on set video creative lead, directing talent, performances, product use, and storytelling while capturing planned shots and spontaneous moments.
  • Partner early with the Photography Lead, Social team, and social content creators to plan and execute shared lifestyle shoots for social, eCommerce, paid media, and brand needs. Align briefs, shot lists, concepts, product priorities, sets, talent, styling, schedules, deliverables, and capture responsibilities so one production provides usable footage across channels. Partner with the Lead Video Editor to ensure footage meets post production needs.
  • Footage Selections & Hands On Edit Shaping

Requirements

  • 5+ years of experience in video creative development, videography, directing, or content production, ideally for consumer products, brands, or eCommerce.
  • Strong reel demonstrating work personally conceived, scripted, shot, and directed, with clear examples of product storytelling and channel specific creative.
  • Demonstrated ability to independently capture high quality video using professional cameras and iPhones, including setting up lighting and audio; comfortable capturing both planned productions and quick office or studio pickup shots.
  • Strong scripting, storyboarding, shot planning, and talent direction skills, with an eye for compelling hooks, authentic performances, and effective product demonstrations.
  • Working proficiency in Adobe Premiere Pro, with the ability to build rough cuts, adjust pacing, and communicate edit direction. Familiarity with Adobe After Effects and motion graphics workflows is a plus.
  • Passion for exploring AI video generation and creative tools, with a proactive, hands on approach to experimentation, learning, and building effective workflows.
  • Strong presentation, stakeholder communication, and organizational skills; ability to consolidate feedback, manage approvals, and deliver against competing timelines.
  • Ability to collaborate effectively with Social teams, social content creators, photography, graphic design, and post production partners to plan shared shoots and create footage that works across channels.

Benefits

  • Healthcare, Vision, & Dental: Competitive / Best in Class Plans
  • FSA & HSA Options: Pick what suits you (can’t do both).
  • 401K with 3% Match: Eligible after 90 days.
  • Financial Planning & Charity Match
  • Time Off
  • PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
  • Wellness & Growth
  • ClassPass Membership
  • Continuous Learning & Dedicated Learning Hours
  • Remote & Hybrid Work Options
Relatable logo

Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016
New York, New York, USA
116 employees (35 in marketing)

Salaries

Posted range

$90K/yr – $105K/yr

Taken straight from the job posting.

Video Production median pay in the United States

$82K/yr

Most pay falls between $69K and $101K. Based on 706 salaries.

See all Relatable salaries

Marketing Team

Marketing Team Size
23 (20% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
102.5K
Traffic Source Mix
Search
45.7%
Direct
38.2%
Referral
9.1%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~116
Relatable logo

Creative Video Lead

Relatable · New York City, NY · On-site