Creative Producer - NBAT2 (YouTube Content)

Responsibilities

• In-Depth Talent & Subject Research : Conduct research on featured NBA players, talent, and guest celebrities to develop compelling narrative arcs and highly personalized interview prompts for new and established series.
• Creative & Production Preparation: Develop detailed creative briefs, ROSs, production beat sheets, interview guides, and contingency plans that clearly communicate the creative vision and set the production up for success. Anticipate potential on-set variables and prepare multiple creative approaches when needed.
• Pitching & Development: Pitch original content ideas and conceive, draft, and present structured development briefs for prospective YouTube series, formats, and packaging strategies.
• Field & Studio Directing: Act as the primary on-set director for studio and field shoots, leading small production crews across camera, audio, and lighting to efficiently capture the creative and story needs of each production.
• Talent Direction & Rapport: Direct NBA players, celebrities, and digital creators on set, creating a comfortable and dynamic environment that draws out engaging, candid, and entertaining moments.
• Real-Time Basketball Dialogue: Direct unscripted and interactive formats using deep league and roster knowledge to challenge trade logic, question roster builds, and spark authentic basketball conversation and banter in real time.
• On-Set Time Management : Keep shoots on schedule while prioritizing critical story beats, creative objectives, and shot-list needs in fast-paced production environments.
• Creative Flexibility: Read the room and adapt narrative direction or production plans when unexpected talent dynamics, production challenges, or spontaneous moments create new creative opportunities.
• Post-Production Oversight: Collaborate closely with video editors and the creative team to shape final edits for YouTube-first viewing, with an emphasis on strong hooks, effective pacing, compelling storytelling, and viewer retention.
• End-to-End Project Ownership : Manage multiple projects across varying stages of development, production, post-production, final delivery, and publishing setup.

Requirements

• Deep Basketball Knowledge: Authentic and extensive understanding of the NBA, including current players and personalities, team rosters, trade and cap logic, league history, and modern basketball culture.
• Production & Directing Experience: 3+ years of digital media experience as a Creative Producer, Field Producer, or in a comparable role, ideally within sports, culture, or digital entertainment.
• Crew & Talent Leadership: Demonstrated experience leading small studio or field crews and directing athletes, celebrities, creators, or other high-profile talent on set.
• Rigorous Preparation: Proven ability to translate creative concepts into organized, production-ready plans and anticipate contingencies before and during shoots.
• YouTube Fluency: Demonstrated understanding of YouTube-first programming, including video packaging, audience retention, hooks, pacing, and digital storytelling conventions.
• Multi-Project Management: Demonstrated ability to manage multiple projects simultaneously across development, production, and post-production while maintaining creative quality and organization.
• Gaming Culture Affinity: Familiarity with video game culture and the NBA 2K ecosystem is preferred; a strong willingness to develop deeper knowledge of the space is essential.

Benefits

• Employees and /or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter benefits , and unlimited time off benefits that include vacation and sick time.
• Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.