Responsibilities

• Define and drive the advertiser enablement vision across multiple verticals (Retail, CPG, Auto, Tech, FinServ, Travel, Entertainment, etc.).
• Partner with Sales and Product leadership to influence global go-to-market strategies for creator and third-party solutions.
• Translate advertiser needs into scalable playbooks, resources, and strategic recommendations.
• Lead high-impact workshops and activations that educate advertisers on TikTok’s creative solutions and creator ecosystem.
• Oversee development of vertical-specific best practices, insights reports, and product training materials for internal and external use.
• Champion the adoption of emerging creator-led and 3P product solutions across verticals.
• Act as a partner to top global and regional advertisers, guiding them on leveraging TikTok for full-funnel marketing success.
• Represent TikTok in key client conversations, industry forums, and executive-level briefings.
• Strengthen long-term relationships with brands and agencies through innovative creator-led strategies.
• Collaborate with Creator Partnerships, Legal, and Operations teams to streamline contracting, compliance, and payments at scale.

Requirements

• 5+ years of relevant experience in advertising, product marketing, or creator partnerships, with leadership experience.
• Proven expertise in developing and scaling creator-led or digital marketing programs across multiple verticals.
• Strong background in client enablement, GTM strategy, and cross-functional program management.
• Comfortable presenting to C-level executives, industry leaders, and creative partners alike.
• Exceptional communication skills across all channels and formats.
• Analytical thinker with proven ability to leverage data for decision-making and storytelling.
• Track record of driving strategic impact in fast-paced, high-growth environments.

Preferred

• Experience running cross-vertical or global marketing enablement programs.
• Direct experience building or scaling creator partnerships programs.
• Hands-on familiarity with TikTok as a creator or community participant.
• Experience leading teams across regions and time zones.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.