Brand and Marketing Creative Principal
Pacaso
USA (Remote)
$125K/yr - $170K/yr (Est.)In-houseFull-timeSenior level7+ years exp.
18 hrs ago
Creative Marketing Strategist
Jeffersonville, IN (On-site)
$58K/yr – $70K/yrMid Level5+ years expFull time
Posted 6 months ago
Job Summary
Drive marketing content strategy and creative execution across channels for multiple service lines, coordinating campaigns and assets end-to-end.
- Create multi-channel content and campaigns aligned with brand voice and seasonal offers across Pest, Turf, HVAC, and Wildlife.
- Must-have: 5–7+ years in marketing/creative strategy with proven content creation and campaign development.
- Standout: Experience leading cross-channel campaigns and collaborating with a CMO and multiple departments.
Job Description
Responsibilities
- Research, write, and develop content across multiple channels including social media, blogs, email campaigns, website, billboards, and marketing collateral
- Collaborate with internal teams to develop and execute company blog content aligned with SEO strategy
- Ensure all content aligns with brand voice, tone, and audience targeting across all service lines (Pest, Turf, HVAC, Wildlife)
- Develop compelling, conversion-focused messaging tailored to each stage of the customer journey
- Conceptualize and design seasonal billboard campaigns (minimum 6 annually for HQ market)
- Create storyboards, shot lists, and creative direction for video and photo content
- Film and edit video content for social media, digital campaigns, and website use
- Partner with Marketing Specialists to execute creative assets efficiently and at scale
- Maintain brand consistency across all visual and written content
- Work alongside the CMO to develop and implement integrated marketing campaigns across digital and traditional channels
Requirements
- 5–7+ years of experience in marketing, advertising, or creative strategy
- Proven experience in content creation, copywriting, and campaign development
- Experience managing or contributing to brand growth across multiple channels
- Experience with social media platforms (Facebook, Instagram, YouTube, etc.).
- Familiarity with content creation tools (e.g., Canva, Adobe Suite, CapCut, or similar).
- Basic understanding of digital marketing channels (paid ads, email, SEO).
- Experience with analytics tools (Google Analytics, platform insights, Looker Studio is a plus).
- Comfort using scheduling and project management tools.
- Experience filming and editing videos.
Preferred
- Bachelor’s Degree in Marketing, Communications, Advertising, or related field preferred
- Previous experience in account management or leading marketing initiatives preferred
Benefits
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Black Diamond Franchising
BLACK DIAMOND FRANCHISING is a company based out of NO10 GREENACRES MAPLE DRIVE NORTHWORLD, RANDBURG, Gauteng, South Africa.
Johannesburg, Gauteng, ZAF
1 employees
Salaries
Posted range
$58K/yr – $70K/yr
Taken straight from the job posting.
Creative median pay in the United States
Most pay falls between $83K and $155K. Based on 2,565 salaries.
People
Founders / CEO
Headcount Trend
Current headcount: ~1
Links
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