Responsibilities

• Own how Experience by Industrious shows up, visually and verbally, across tenant and client touchpoints
• Maintain clear, usable standards for tone, voice, and design that teams can actually apply day to day
• Build and evolve templates, examples, and reference materials that make “on-brand” the default, not the exception
• For select properties, review and refine outputs from local teams – raising the level of clarity, consistency, and overall taste
• Give direct, actionable feedback that helps teams elevate the quality and consistency of outputs (copy, design, event styling)
• Ensure everything we put into the world feels considered, cohesive, and reflective of the experience we’re delivering
• Continuously raise the bar on creative quality and consistency across the portfolio
• Partner with leadership to evolve brand expression as needed, and ensure updates are effectively rolled out

• Uphold creative and experiential standards across the portfolio
• Develop event concepts, frameworks, and execution roadmaps that can be deployed across the portfolio (event catalog)
• Define what “great” looks like by establishing creative standards for events (quality, partners, design, flow) and ensure it shows up consistently across markets
• Support local teams in executing elevated, on-brand events:
• Vendor sourcing and partner recommendations
• Creative direction, event flow and experience design guidance
• Sourcing materials that elevate look and feel
• Identify and cultivate a network of best-in-class partners to elevate programming quality
• Produce trend reports and inspiration decks to keep programming culturally relevant and differentiated

• Marketing Systems & Content Production