Responsibilities

• Brand and Creative Direction
• Own and evolve Silipint’s visual identity across all channels
• Ensure brand consistency across digital, retail, and physical environments
• Develop and execute creative concepts that align with business goals
• Social Media and Content
• Plan and execute multiple social media posts per week across platforms
• Create and manage content calendars with a strong point of view
• Oversee or directly produce creative assets (photo, video, graphics)
• Drive engagement and brand storytelling through content
• Email Marketing
• Own lifecycle and campaign email marketing via HubSpot
• Design, build, and deploy emails with strong creative and performance focus
• Analyze performance and continuously optimize
• Ecommerce & Shopify
• Own the visual experience of our Shopify store
• Update homepage, product pages, and landing pages to reflect campaigns and launches
• Collaborate on merchandising, product storytelling, and conversion optimization
• Physical Marketing and Brand Experience
• Lead creative for trade shows, retail displays, and physical brand touchpoints
• Trade show booths and materials

Requirements

• 7-10+ years of experience in creative marketing, brand, or design roles
• Experience managing creative projects and/or creative contributors (freelancers, contractors, agencies, or internal team members)
• Experience working across both digital and physical products
• Strong experience with: Klaviyo and/or HubSpot and Shopify (required)
• Proven ability to manage high-volume creative output without sacrificing quality
• Strong organizational skills and ability to manage multiple workstreams
• High taste level with a clear point of view on brand and design
• Hands-on creator who can execute, not just direct

Preferred

• Experience with Amazon, Walmart, and TikTok marketing preferred
• Experience creating performance-driven creative preferred
• Background in consumer products, retail, or lifestyle brands preferred