Responsibilities

• Oversee, lead, manage, and mentor the marketing and creative team.
• Assign projects, establish priorities, and oversee marketing timelines to ensure projects are completed on time.
• Review and approve creative work to maintain quality and brand consistency.
• Collaborate with executive leadership to plan and execute marketing initiatives.
• Develop and refine creative workflows and processes to improve efficiency.
• Monitor and analyze key marketing metrics, providing insights to guide strategy and budget decisions.
• Manage the company's CRM and Constant Contact account.
• Create and manage email marketing campaigns and newsletters.
• Design graphics for email, web, social media, Google Ads, and Meta Ads.
• Coordinate with third-party marketing and advertising partners.

Requirements

• Proficiency using AI tools to improve marketing, content creation, graphic design, and workflow efficiency.
• Team leadership and project management experience
• Strong organizational and multitasking skills.
• Excellent written and verbal communication skills
• Experience working with CRM platforms
• Experience working with email marketing platforms (e.g. constant contact/ mail chimp)
• Experience interpreting marketing analytics to measure campaign performance and guide marketing decisions (e.g., Google Ads, Meta Ads, CRM platforms, Constant Contact, etc.)
• Ability to collaborate with third-party marketing agencies and vendors
• WordPress website management
• Understanding of UX/UI and website usability principles

Preferred

• Adobe After Effects
• Adobe Premiere Pro
• Basic HTML/CSS
• Google Analytics and Google Tag Manager
• SEO best practices
• Canva

Benefits

• Paid time off