Creative Lead

Responsibilities

• Develop concepts, campaigns, and brand platform work across every channel and format
• Provide creative direction across the full department, your authority extends beyond your direct reports
• Manage and grow a team of writers, video editors, TikTokers, social media managers and other weird, wonderful talent who want to do the best work of their careers
• Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit - you're a player/coach, not a spectator
• Work with product, growth, and marketing science to turn briefs into ideas that travel
• Brief and direct freelancers and production crews during campaign peaks and big brand moments
• Set the creative processes, review cadences, and quality bar as the department scales
• Keep voice, tone, and identity consistent everywhere. Not matching luggage but obviously Tracksuit in spirit, style and vibes
• Work closely with the Global Art Director, Brand Manager and wider design crew (separate teams, also under Brand) to ensure the brand asset buffet is growing not just follower counts
• Build a culture where ideas flow like an unhinged group chat at 2am, where people love challenging each other's work without feeling threatened or demotivated

Requirements

• Experience leading creative talent and multi-disciplinary teams from concept to launch
• Proven track record shipping integrated campaigns at a high craft bar, whatever the budget
• Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy
• A knack for turning even dull insights into culture-driving ideas people actually want to watch
• Excellent communicator: you simplify complexity, make fast calls, and bring people with you
• Experience managing agencies and partners across markets, known for raising quality and speed
• A portfolio of world-class craft and storytelling that earns attention rather than buying it
• Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas
• Experience setting up creative operating rhythms with marketing, product, and design
• Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly

Benefits

• Compensation: competitive market-rate remuneration, reviewed regularly with a strong focus on fairness and transparency.
• Employee Share Option Program (ESOP): so that everyone on the team shares in Tracksuit's success.
• Health and wellbeing: annual wellness bonus, access to EAP (employee assistance programme), and generous annual leave.
• Parental benefits: paid parental leave and support for a smooth return to work.
• Learning and development: annual L&D budget plus opportunities for growth, mentorship and exposure.
• Flexible working: office-first culture with flexibility to support balance and performance.