Creative Lead, Copy

Responsibilities

• Partner on Big Ideas: Work side-by-side with your Art Director partner to conceptualize and execute integrated, multi-channel campaigns.
• Elevate Narrative Craft: Turn brand and product stories into culturally resonant, sharp, and compelling copy—delivering world-class work at pace.
• Shape Integrated Storytelling: Seamlessly connect social-first voice and narrative with multi-channel campaigns, ensuring tone consistency and craft across every touchpoint.
• Collaborate with Leadership: Work directly with Creative Leadership and cross-functional teams to execute high-visibility work that moves the business forward.
• Embrace a Maker Spirit: Bring a hands-on, proactive builder mindset—scrappy, curious, and excited to dive into the work and prototype ideas quickly.
• Leverage AI & Modern Creative Tools: Fluent with AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration without compromising quality.
• Direct Production Craft: Ensure exceptional editorial and tone execution while communicating effectively with creative teammates, agency partners, and production companies.

Requirements

• 10+ years of relevant experience leading global brand campaigns, preferably a mix of advertising agency, creative studio, and in-house experience.
• Outstanding portfolio demonstrating best-in-class campaign work.
• Demonstrated success in leading multiple cross-media campaigns.
• Strong conceptual and brainstorming skills, leading and participating whenever needed.
• Experience collaborating closely with Brand Management teams. Ability to translate market research, data, and strategy to creative solutions.
• Flexible and dependable.
• Ability to think both strategically and tactically, concept through execution.
• Exceptional communication and presentation skills—you can effectively communicate and passionately defend decisions.
• Empathy for the customer, and empathy for individuals on a creative team.
• Passionate about Airbnb’s mission and purpose.