Creative Initiatives & New Audiences Manager

Responsibilities

• Identify opportunities to introduce new audiences, particularly adults, to MuseumLab through creative programming, partnerships, and experiences.
• Work with the Senior Director to develop audience engagement strategies that expand participation and strengthen connections with creative communities.
• Collaborate with the Learning, Research & Innovation team to understand audience interests, local cultural activity, and emerging practices, while testing new approaches and gathering participant feedback to inform future programming and engagement strategies.
• Develop, curate, and produce creative programs, events, and experiences primarily at MuseumLab, with opportunities for collaboration and engagement across the Museum's campus.
• Collaborate with the Communications team to tell the visual story of New Audiences initiatives and identify opportunities to engage digital communities where they are.
• Develop and maintain relationships with artists, makers, performers, designers, facilitators, creative professionals, and organizations, connecting the Museum with creative partners and opportunities for collaboration.
• Lead the growth and development of the MuseumLab Creatives membership program, including member experiences, engagement, and retention.
• Work in partnership with Visitor Services on membership administration, promotion, and tracking, while monitoring participation and membership trends to inform program strategy.
• Develop creative experiences and opportunities that provide value to members and encourage continued participation in MuseumLab.
• Manage program budgets, expenses, timelines, contracts, and other administrative needs for assigned initiatives, balancing creative goals with available resources and financial considerations.

Requirements

• Education: Bachelor's degree in arts administration, cultural studies, communications, community engagement, nonprofit management, or a related field; equivalent professional experience will also be considered.
• Three to five years of relevant experience in creative programming, event production, audience engagement, arts administration, or a related field.
• Demonstrated experience developing and implementing creative programs, events, or community-centered initiatives.
• Experience building and maintaining relationships with artists, creative professionals, community organizations, and other external partners.
• Experience managing project timelines, budgets, vendors, and event logistics.

Preferred

• Experience working in museums, cultural institutions, arts organizations, or other creative environments preferred.
• Proficiency with Microsoft Office. Comfort with Canva, Adobe, or comparable design program preferred.

Benefits

• Medical, Dental, Vision, Flexible Spending Account.
• Paid Time Off (Vacation, Sick, Holidays, and Floating Holidays).
• 403(b) Savings Retirement Plan.
• Life Insurance, Short Term and Long Term Disability.
• Free Museum membership.
• Parking at a discounted rate.