Responsibilities

• This is a senior creative leadership role focused on creative strategy, creative direction, and the quality of creative execution.
• The Creative Director will translate our brand strategy, consumer understanding, and business priorities into distinctive creative ideas and expressions that build the Wellness brand and drive the business.
• This person will establish a clear creative point of view for Wellness and lead its expression across brand identity, packaging, campaigns, content, digital, social, retail, innovation, and emerging consumer touchpoints.
• The Creative Director will work closely with the CMO, Brand, and Integrated Marketing teams and will lead our external creative and design agency partners.
• They will be expected not simply to react to briefs, but to help identify the creative problem, sharpen the strategy, and inspire better solutions.
• Just as importantly, this person must be an exceptional strategic storyteller and communicator - someone who can clearly articulate the thinking behind the work, build a compelling creative narrative, and confidently present and defend recommendations to the CEO and executive leadership team.

Requirements

• 12+ years of progressive creative leadership experience, ideally combining experience at a world-class creative/design agency with senior in-house leadership for a consumer brand.
• A portfolio demonstrating exceptional creative thinking and execution across brand identity, packaging, campaigns and integrated consumer experiences.
• Deep experience building and evolving consumer brands, ideally in CPG, food, wellness, beauty, lifestyle or another highly design- and brand-driven category.
• Exceptional ability to translate brand and business strategy into creative strategy and creative expression.
• Strong experience leading major brand identity, packaging or design-system work across complex portfolios.
• Experience leading external creative and design agencies and a demonstrated ability to inspire partners to produce their best work.
• Outstanding creative judgment and taste coupled with the ability to explain why something works rather than relying solely on instinct.
• Exceptional written, verbal and visual storytelling skills.
• Demonstrated ability to develop persuasive presentations and confidently influence CEO and C-suite audiences.
• Comfort operating in an environment where there may not be an obvious answer - using strategy, judgment and creativity to establish a clear path forward.

Benefits

• We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally.