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Wellness Pet Company logo

Wellness Pet Company

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
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  • Jobs

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Open positions5 open marketing positions

Wellness Pet Company logo

Creative Director

Wellness Pet Company

Burlington, MA (Hybrid)

$163K/yr - $248K/yrIn-houseFull-timeSenior level12+ years exp.
1 day ago
Wellness Pet Company logo

Director Commercial Finance & Revenue Growth Management

Wellness Pet Company

Burlington, MA (Hybrid)

$163K/yr - $248K/yrIn-houseFull-time
3 weeks ago
Wellness Pet Company logo

Senior Associate Brand Manager

Wellness Pet Company

Burlington, MA (Hybrid)

$102K/yr - $148K/yrIn-houseFull-timeSenior level2+ years exp.
1 month ago
Wellness Pet Company logo

Associate Brand Manager

Wellness Pet Company

Burlington, MA (Hybrid)

$87K/yr - $125K/yrIn-houseFull-timeMid level2+ years exp.
2 months ago
Wellness Pet Company logo

Ecommerce Marketing Content Specialist

Wellness Pet Company

Burlington, MA (Hybrid)

$63K/yr - $89K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago

Company overview

Wellness Pet Company is home to Wellness® Pet Food, the real pet wellbeing brand for dogs and cats. Today, Wellness is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. Our team of animal lovers and experts are committed to crafting high-quality pet food, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies, to deliver proven health outcomes that pet parents can see and pets can taste. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. Our efforts through the Wellness® Foundation support organizations across the globe that validate the positive effects pet parenting can have on shared experience and help create a fulfilling life of wellbeing – enabling more humans to see and benefit from interacting with pets. To learn more about Wellness Pet Food, visit wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness on TikTok and Instagram: @wellnesspetfood. Fraud Alert: Wellness Pet conducts a full interview process and will not require access to sensitive financial information as part of the candidate interview process or provide offer letters without interviewing the candidate. If you are requested to provide any sensitive financial information or receive an offer without speaking with a representative of the company, please contact us immediately by phone (978-289-5500) or email (jobs@wellnesspet.com).
Founded in 2009
Burlington, Massachusetts, USA
488 employees
wellnesspet.com

People

Marketing leadership

Robert Innis
Robert Innis
Senior Associate Brand Manager
At the company for 5 months

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$100M

Last raise

$100M

Debt Financing, 10 months ago

Funding history

May 2025

Debt Financing Wellness Pet Company · $100M

Jan 2020

Venture Round Wellness Pet Company

Audience

Monthly website visitors
7K
Month over month0%
Quarter over quarter0%
Top sourceDirect (29.2%)
Ad budget per month$0.0
Average search rank58.5
Traffic source mix
Direct
29.2%
Search
24.4%

News

Wellness Pet Company unveils new brand identity, ad campaign
Oct 10, 2025 • Pet Food Processing
Wellness Pet Company Champions Wellbeing with New Brand Identity and National Campaign: Feed Well. Be Well.
Oct 8, 2025 • Marketing Communication News
Wellness Pet Company unveils rebrand and national campaign
Oct 7, 2025 • PetfoodIndustry

Links

wellnesspet.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +4.9% year over year
Social
8%
Referral
4.2%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

42.5K

12-mo growth

—

Monthly growth

+3.9%

Salaries

Typical salary range

$101,600 – $148,300

/ yr

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Wellness Pet Company insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2009
Headquarters
Burlington, Massachusetts
Employees
201-500
Flat last 12mo
Marketing team
—
32 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Flat headcount last 12 months · More mature · Recently funded
Trend
2023-03-27 -> 2025-12-29
Headcount (12 months)
+4.9%
Last funding round
10 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
7K
Month over month0%
Quarter over quarter0%
Top sourceDirect (29.2%)
Traffic source mix
Direct
29.2%
Search
24.4%
Social

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 2.4K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+332
Ad budget per month
$0.0
Average search rank
58.5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

42.5K

12-mo growth

—

Monthly growth

+3.9%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2025-01-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Manager, Commercial Finance

Marketing team size

Shows saved marketing team size.

—
32 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

17 years
Based on 2 people.

Funding

Shows saved funding data.

Total funding
$100M
Last raise
Debt Financing
10 months ago
Funding details
Amount raised
$100M
Last round
Debt Financing
Last fundraise
10 months ago

News

Shows saved company news.

Wellness Pet Company unveils new brand identity, ad campaign
Oct 10, 2025 • Pet Food Processing
Wellness Pet Company Champions Wellbeing with New Brand Identity and National Campaign: Feed Well. Be Well.
Oct 8, 2025 • Marketing Communication News
Wellness Pet Company unveils rebrand and national campaign
Oct 7, 2025 • PetfoodIndustry
8%
Referral
4.2%
Paid referral
0.8%