Responsibilities

• Dedicated, strategic support for eCom content, including:
• Product Detail Page (PDP) Content:
• Working with Brand on panel images and retail-optimized assets including video specific for eCom, and eventual syndication management for existing catalogue and and new products.
• Optimizing item names, bullets, product descriptions, and below-the-fold/A+ content, for new items and existing items; content to be reviewed and updated on a quarterly cadence.
• Establishing customer-specific timelines and asset schedules for refresh.
• Managing customer Brand Store content, ensuring it’s regularly updated with relevant content aligned with national media campaigns, seasonal content, and customer specific layouts (i.e. A+ content on Amazon).
• Aligning PDP content and Brand Store updates with seasonal campaigns, promotions, and customer events (e.g., Amazon Prime Day, Cyber, Chewy Sitewides, Holiday season, etc).
• SEO & Syndication:
• Reviewing and analyzing trending search terms within digital shelf tools to inform content optimizations and identify whitespace opportunities.
• Conducting regular reviews of customer scorecards and leading the development of recommended action plans. Collaborating with Customer Marketing Teams to address identified issues.

Requirements

• A bachelor’s degree in marketing, communications, business, or related field.
• 2–5 years of experience in eCom content management, digital marketing, or retail media, preferably with exposure to Amazon, Walmart, or other major retail platforms.
• Proven ability to manage and optimize Product Detail Page (PDP) content, including copywriting for titles, bullets, and A+ content.
• Hands-on experience with eCom digital shelf analytics platforms like Profitero, Pacvue, or similar.
• Strong understanding of SEO best practices for retail media and organic search optimization across eCom platforms.
• Experience developing and managing content for retail media campaigns.
• Proficient in cross-functional collaboration with brand, media, and customer teams to align on messaging, creative needs, and campaign timelines.
• Exceptional attention to detail and organizational skills, with the ability to manage multiple projects and deadlines.
• Comfortable working in fast-paced environments and adapting to evolving platform guidelines and priorities.
• Strong communication and project management skills.

Benefits

• We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally.