Creative Director

New York City, NY (Unknown)

$170K/yr – $228K/yrSenior Level8+ years expFull time

Posted 3 days ago

Job Summary

Own the creation and articulation of Shake Shack’s integrated campaigns, from concept to execution, guiding the creative team and managing resources to deliver a consistent brand experience across channels.

  • Lead cross-channel campaigns with culture-driven ideas
  • Build and maintain brand identity and visual standards

Job Description

Responsibilities

  • Crack the creative idea
  • Translate business and brand briefs into concepts with a defined point of view. Own the articulation of each idea and the case for it with senior stakeholders.
  • Lead integrated campaign development
  • Bring a strong understanding of contemporary culture, social behavior and platform-native storytelling with the ability to develop ideas that translate naturally across channels, ensuring a consistent brand experience at every touchpoint.
  • Advance the brand’s identity in market
  • Lead the creative expression of Shake Shack's evolving identity, including tone, craft standards, and the distinctive assets the brand builds equity in over time.
  • Own the visual standard
  • Art direct photography and video from casting through post, maintaining creative excellence and consistency across every visual touchpoint.
  • Manage internal and external creative resources
  • Partner across internal and external creative resources. Guide the creative output of designers, copywriters, agencies and production partners. Collaborate with the Director of Creative Studio on resource planning, partner selection, scopes, budgets and production models, bringing in external expertise where scale or specialty warrants.

Requirements

  • 8 to 10 years of professional creative experience, including 3 to 5 years leading creative teams
  • Demonstrated ability to create integrated campaigns with measurable cultural and business impact. Portfolio should include at least one campaign led from concept through execution
  • Combination of agency and in-house experience preferred, ideally within food, beverage, hospitality, or another high-frequency consumer category
  • Excellent conceptual development, copywriting, and art direction skills with production know-how
  • Strong leadership, communication, presentation, and organizational skills
  • Proven ability to balance creative ambition with business objectives and operational constraints.
  • Ability to maintain creative standards in a high-volume, fast-paced environment

Benefits

  • A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
  • Weekly Pay and Performance bonuses
  • Shake Shack Meal Discounts
  • Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
  • Medical, Dental, and Vision Insurance*
  • Employer Paid Life and Disability Insurance*
  • 401k Plan with Company Match*
  • Paid Time Off*
  • Paid Parental Leave*
  • Access to Employee Assistance Program on Day 1
Shake Shack logo

Shake Shack

3.6 Glassdoor

Shake Shack sprouted from a hot dog cart in Madison Square Park (NYC) to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with Shack fans lined up daily for three summers.In 2004, a permanent kiosk opened in the park: Shake Shack was born. This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, we welcomed people from all over the city, country and world who gathered together to enjoy fresh, simple, high-quality versions of the classics. The rest, as they say, is burger history.And since day one, it would not have been possible without our stellar team! As a member of the #ShackFam, you can expect an exciting work atmosphere with a culture focused on family, fun and community. We’re committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that Shake Shack continues to be a great place to work. That’s why we’re so proud to have earned 100% on Human Right Campaign’s 2025 Corporate Equality Index for LGBTQ-inclusive workplace policies and practices, a designation that highlights the core of our ethos here at Shake Shack. For a full list of available opportunities, visit: http://www.shakeshack.com/join-our-team/

Founded in 2004
New York, New York, USA
7K employees (162 in marketing)
63% recommend to a friend
84% CEO approval

Salaries

Posted range

$170K/yr – $228K/yr

Taken straight from the job posting.

Creative median pay in the United States

$109K/yr

Most pay falls between $83K and $155K. Based on 2,555 salaries.

See all Shake Shack salaries

Funding

Last Raise
Post IPO Equity, 3 years ago

Funding History

  • May 2023
    Post IPO Equity
  • Feb 2013
    Venture Round
  • Jan 2004
    Seed Round

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$166K
Traffic Source Mix
Search
65.8%
Direct
27.7%
Referral
4.7%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~7K

Recent News

Shake Shack logo

Creative Director

Shake Shack · New York City, NY · Unknown