Creative Director

Responsibilities

• The CD will lead the creative teams of RKD’s Creative Group where they:
• Work closely with their team’s Group Creative Director to support the development of offer-focused, donor-centric, insight-driven, digital creative solutions.
• Conceptualize and develop innovative, best-in-class digital creative solutions reflective of client objectives, target audience, and unique selling propositions
• Provide clear and concise creative direction to the team throughout the project lifecycle, ensuring all creative work aligns with brand guidelines, client objectives, and industry best practices
• Work closely with clients to understand their needs, goals, and feedback, presenting creative ideas and strategies to clients, and incorporating their input to refine the campaigns.
• Staying updated on the latest trends, technologies, and best practices in digital marketing, design, and creative storytelling, implementing innovative approaches to enhance campaign effectiveness
• Combine brand-building and fundraising best practices to produce results-oriented creative solutions that build and foster stronger relationships between our clients’ organizations and their prospects and supporters.
• Assist Client Experience and Sales in the positioning and promotion of concepts, strategies, executions, and other related elements of digital direct response materials to clients or potential clients.
• Provide creative team member oversight and professional development equally for both design and copy disciplines. Effectively mentor and grow individuals at varying levels of experience in the art and science of direct response fundraising.
• Travel as requested for sales efforts, creative presentation, client relationship-building, staff development.

Requirements

• Portfolio of creative examples that demonstrate excellent craft and innovative concepts
• Focused experience on digital creative execution
• Bachelor's degree in Advertising, Fine Arts, or related fields
• PC or Mac proficient
• 10+ years’ experience in direct response fundraising for nonprofits preferred
• 5+ years’ experience working on accounts for national brands preferred (for-profit, non-profit, or both)
• Experience with best practices in offer development for direct response marketing
• Experience in concept development and campaign development
• Experience in creative development for digital media
• Proven success supervising staff