Responsibilities

• Creative Strategy
• Define and evolve Newsela's creative vision and visual identity across Newsela's portfolio of brands, ensuring a cohesive, differentiated, and high-impact customer experience.
• Translate business priorities, audience insights, and brand strategy into compelling creative direction across marketing campaigns, product launches, and corporate initiatives.
• Develop and evolve scalable visual systems, design frameworks, and brand standards that enable consistency while allowing each brand to maintain its unique identity.
• Lead ongoing brand governance by reviewing and elevating creative assets across brands to ensure consistency, quality, accessibility, and alignment with Newsela's brand standards
• Establish and uphold creative standards that drive excellence across digital, print, motion, web, and campaign creative.
• Serve as the final creative authority for high-impact campaigns, executive communications, and major brand initiatives.
• Partner with Marketing leadership to align creative priorities and investments with business objectives and measurable business outcomes.
• Creative Leadership & Execution
• Lead the creative vision and execution for Newsela's highest-priority marketing campaigns, digital platforms, corporate initiatives, and executive communications.

Requirements

• Experience: 10+ years of design experience, ideally blending top-tier creative agency environments with sophisticated in-house brand teams.
• Executive Presence: Proven track record of presenting complex creative concepts, mood boards, and visual systems directly to executive leadership, with the ability to articulate the "why" behind design choices.
• Creative Leadership: Demonstrated success leading and developing high-performing creative teams through coaching, clear creative direction, and constructive feedback. Experience building collaborative creative cultures while managing internal designers, agencies, and external creative partners.
• Brand Evolution Expertise: Deep experience working within, evolving, and scaling complex visual identity systems. You understand how to transition brands through periods of growth and modernization.
• Process-Driven: Experience working within highly mature, structured creative workflows, and a passion for establishing those frameworks (briefs, review cycles, asset management) in a growing environment.
• Portfolio: A stunning portfolio demonstrating exceptional craft across digital, print, and multi-channel brand campaigns, showcasing an ability to handle complex, multi-product ecosystems.
• Tech Stack:
• Expert-level mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere/After Effects a plus).
• Proficiency in Canva (for building scalable templates for broader team use).
• Experience utilizing JIRA (or similar enterprise project management tools) to manage creative ticketing, workflows, and timelines.

Preferred

• Industry Experience: Experience in EdTech, SaaS, or multi-product corporate environments is highly preferred.

Benefits

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.