Responsibilities

• Creative direction of the brand
• Visual identity in practice: manage fonts, colors, photography, and videography across touchpoints; turn brand guidelines into a living standard
• Define brand voice and personality; ensure creative expresses it clearly
• Own the creative strategy; translate marketing and brand goals into creative platforms, campaigns, and a consistent point of view
• Find creative, visual, and contextual ways to intimate value through imagery within compliance bounds
• Build paid ad creative capability for paid social and other channels; concept, design, and direct performance creative
• Take ideas from brief to finished static and video assets ready to test and scale
• Produce stronger source material through design, art direction, and photo/video shoots
• Create master assets for Pattern (paid) and Retention Side (retention and web) to start from a higher creative bar
• Plan and art-direct photography and videography from concept to final selects

Requirements

• Strong portfolio showing both vision and craft
• Real paid ad creative experience for a DTC or consumer brand, including performance creative for paid social
• Hands-on shoot experience; comfortable on set contributing to styling, art direction, and shot selection
• Command of typography, color, and visual systems; apply them consistently
• Senior enough to own the vision and hands-on enough to build the work in a lean team

Preferred

• Experience in wellness, beauty, supplements, or a regulated consumer category is a strong plus.
• Ability to translate brand voice into imagery where words are constrained.