Responsibilities

• Creative direction of the brand
• Visual identity in practice. Take command of how our fonts, colors, photography, and videography are used across every touchpoint. Turn our brand guidelines from a document into a living, consistently applied standard.
• Personality and tone. Partner on the brand voice and personality and make sure the creative expresses it as clearly as the words do.
• Creative strategy. Own the creative half of brand strategy. Translate marketing and brand goals into creative platforms, campaigns, and a consistent point of view.
• Sugesting through imagery. Some of our most important benefits cannot be stated outright for regulatory reasons. A core part of this role is finding creative, visual, and contextual ways to intimate value through imagery, framing, and association, always within compliance bounds.
• Building paid ad creative
• Stand up the capability. We have zero paid ad creative capability today outside of UGC. Build it. Concept, design, and direct performance creative for paid social and other channels.
• Concept to asset. Take ideas from brief to finished static and video assets that are ready to test and scale.
• Creating source material
• Better raw assets. Produce significantly stronger source material, through design, art direction, and photo and video shoots, that our partners build from.
• Feed both channels. Create the master assets that Pattern (paid) and Retention Side (retention and web) adapt for their channels, so both start from a higher creative bar.

Requirements

• A strong portfolio that shows both vision and craft. We want to see work you helped shape the direction of and finished pieces you made with your own hands.
• Real paid ad creative experience for a DTC or consumer brand, including performance creative for paid social, not just brand films or print.
• Art direction range across design, photography, and video. Hands-on shoot experience is required: you should be comfortable on set contributing to styling, art direction, and shot selection. You do not need to have owned the full production process end to end, but you do need to step into it and produce usable source material.
• Command of typography, color, and visual systems, and the discipline to apply them consistently.
• Comfort being a player-coach: senior enough to own the vision, hands-on enough to build the work yourself in a lean team.
• A feel for brand voice and the judgment to suggest benefits through imagery and context where words are constrained.

Preferred

• Experience in wellness, beauty, supplements, or a regulated consumer category is a strong plus.