Creative Director, Paid Social at Ethos Life | USA | $150K/yr – $266K/yr

Creative Director, Paid Social

USA (Remote)

$150K/yr – $266K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative strategy for paid social at scale, turning direct-response concepts into scroll-stopping formats and AI-enabled workflows while leading a small creative team through fast, data-informed iteration.

Creative ownership: develop hooks, formats, and DR creative across Meta, TikTok, and YouTube that drive conversion.
Team and process: lead two video editors, two ACDs, and a Senior Designer; build lean frameworks to produce high-volume, quality work.
Performance-driven inspiration: stay ahead of platform trends and use performance data as creative input, not just a scorecard; champion AI adoption across the team.

Job Description

Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery
Develop hooks, formats, and concepts that stop the scroll and drive conversion — you understand the mechanics of direct response creative and you're constantly pushing the work further
Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
Give sharp, specific, actionable feedback that elevates the team's output and moves work forward fast
Stay deeply in tune with what's working across our paid social channels, using performance data as a source of creative inspiration, not just a scorecard
Stay current on platform trends, competitor creative, and where the industry is heading — you bring that intelligence back to the team before everyone else catches up
Champion AI adoption across the team to accelerate concepting, production, and creative iteration
Lead and develop a team of two video editors, two ACDs, and a Senior Designer
Build the frameworks and processes that let a lean team produce quality work at volume
Manage external production partners and agency relationships as needed