Creative Director, Marketing Campaigns Dolls

Responsibilities

• Lead integrated creative development: Guide the creative process from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across MGA’s doll portfolio.
• Translate strategy into storytelling: Develop compelling concepts, campaign narratives, and visual direction that express brand positioning, support business goals, and build cultural relevance.
• Bring doll and fashion expertise: Apply a deep understanding of doll play, collecting, fashion, and fandom to create work that resonates with kids and collectors while staying true to each brand.
• Direct sets, visual storytelling and best-in-class assets: Establish the creative vision for photography and video shoots, including mood boards, set direction, environments, props, styling, lighting, and composition. Partner with producers, photographers, stylists, and set designers to deliver a cohesive brand world of visual element driving sales.
• Lead multidisciplinary teams: Inspire and develop designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high standards for craft.
• Drive cross-team collaboration: Build strong partnerships with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution. Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives.
• Create for each channel: Partner with Brand and Retail teams to develop platform-native content for YouTube, TikTok, Instagram, and emerging platforms, alongside assets for broadcast, email, print, retail, and e-commerce.
• Extend brands into experiences: Oversee creative for trade shows, retail displays, sizzle reels, influencer kits, experiential activations, and other brand touchpoints.
• Protect and evolve brand identity: Maintain each brand’s distinct voice and visual identity while introducing fresh ideas and culturally relevant creative expression.
• Manage creative delivery: Develop briefs, define scopes and timelines, direct freelancers and agency partners, and coordinate with production and project management teams to deliver within agreed budgets and deadlines.

Requirements

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
• A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
• Demonstrated experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories, with deep knowledge of doll and collector communities.
• Proven ability to translate brand strategy and cultural insights into compelling creative across multiple channels.
• Experience directing photo and video shoots, including set concepts, styling, composition, and product presentation.
• A track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.
• Demonstrated ability to build cross-functional partnerships and align creative work with product, marketing, operational, and retail priorities.
• Expert proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with working knowledge of Figma, social platforms, and digital content formats.
• Excellent presentation, communication, collaboration, and organizational skills.
• Ability to manage multiple brands and competing priorities in a high-volume, fast-moving creative environment.