Creative Director, Marketing Campaigns Boys

Responsibilities

• Lead integrated creative development: Guide the creative process from concept through execution for 360-degree campaigns, product launches, brand initiatives, and seasonal promotions across Armorsaurs, CarTuned, Tataba, and Hyojo.
• Translate strategy into storytelling: Develop compelling concepts, campaign narratives, and visual direction that express brand positioning, communicate product benefits, support business goals, and build cultural relevance.
• Champion trend-driven collectibles: Translate emerging aesthetics, collector behaviors, and cultural movements into distinctive campaigns. Build excitement around character introductions, series launches, reveals, and product drops while reinforcing each brand’s identity.
• Bring action and collectibles expertise: Apply an understanding of action figures, vehicles, transformation, character design, imaginative play, collecting, and fandom to create work that resonates with kids, adult fans, and collectors.
• Apply sports and fan insights: Draw on a strong knowledge of sports, athletes, teams, and fan communities to inform relevant campaign concepts. Translate the energy of competition, team loyalty, and sports culture into storytelling where appropriate for each brand.
• Direct sets, visual storytelling, and campaign assets: Establish the creative vision for photography and video shoots, including mood boards, storyboards, environments, props, lighting, scale, and composition. Create both immersive action worlds and stylized collectible presentations that highlight character, design, texture, and detail.
• Showcase product innovation and collectible appeal: Partner with Product Development to understand play features, mechanisms, materials, finishes, character details, and assortment stories. Translate these attributes into engaging demonstrations, product imagery, and memorable creative moments.
• Build anticipation and community engagement: Partner with Brand, PR, and Influencer teams on teasers, reveals, unboxing content, creator collaborations, and launch storytelling that encourage discovery, sharing, and collecting.
• Lead multidisciplinary teams: Inspire and develop designers, copywriters, producers, and content creators through clear direction, constructive feedback, and high standards for craft.
• Drive cross-team collaboration: Build strong partnerships with Brand, PR, Product Development, Operations, and Retail to align creative strategy, product priorities, launch timing, and execution. Collaborate with Integrated Marketing, Packaging, Influencer, Licensing, Sales, and executive stakeholders to support shared objectives.

Requirements

• 7–10 years of relevant experience in creative marketing, art direction, graphic design, or brand development, including at least 3 years in a creative leadership role.
• A strong portfolio demonstrating integrated campaigns, visual storytelling, hands-on design expertise, and photography or video art direction.
• Demonstrated experience in collectibles, designer toys, action toys, vehicles, entertainment, fashion, streetwear, sports, or related consumer categories.
• Strong understanding of trend-driven collectibles and collector communities, with demonstrated ability to translate cultural insights and emerging aesthetics into relevant campaigns.
• Strong knowledge of sports and sports culture, with the ability to identify relevant creative opportunities across action brands, vehicles, and trend-driven collectibles.
• Experience developing creative for product drops, character or series launches, reveals, or community-focused brand initiatives.
• Proven ability to translate brand strategy and product innovation into compelling creative across multiple channels.
• Experience directing photo and video shoots, including set concepts, storyboards, lighting, composition, scale, and product demonstrations.
• Experience partnering with motion graphics, animation, CGI, or visual effects teams to enhance product storytelling.
• A track record of leading and developing multidisciplinary creative teams and managing projects from brief through delivery.