Responsibilities

• Creative Production (60%): High-Volume Output: Personally produce 15-30 ad variants per week across static, short-form video, and copy. This is a volume game, and you are the engine.
• Direct Response Copywriting: Write and/or give direction for copy that converts—hooks, headlines, body copy, and CTAs. You know the difference between copy that sounds clever and copy that sells.
• Exceptional Design & Video Editing: You have a strong design background and a highly refined artistic palette. You know how to design high-quality, visually compelling statics natively in Figma (or equivalent) and edit short-form video ads using agile workflows. You don’t just "hack it together"—you know how to make it look incredible with or without an external designer.
• AI-Native Workflow: Actively use AI (ChatGPT, Claude, Midjourney, RunwayML, ElevenLabs, etc.) for ideation, copy generation, image/video production, and scaling winning concepts. This isn’t a "nice-to-have"; it’s how you keep pace.
• Strategy & Optimization (25%): Platform-Specific Strategy: Own the creative strategy across Meta, Google, TikTok, YouTube, and Reddit , tailoring formats to what each specific platform's algorithm currently rewards.
• Data-Driven Iteration: Monitor daily performance metrics (CTR, CPA, ROAS, CVR, hook rates). Kill what’s broken, double down on what works, and iterate on what’s close.
• Structured Testing: Build a rigorous system for testing hooks, formats, audiences, and offers—relying on frameworks, not just gut instinct.
• Trend Spotting: Stay razor-sharp on the DTC health/telehealth landscape, tracking fatiguing hooks and shifting compliance trends.
• Conversion-Aware Marketing (10%): Full-Funnel Alignment: Audit the landing pages your ads point to. Flag misalignment between the ad promise and the post-click experience. The ad and the landing page are one system.
• CRO Prototyping: Propose layout, copy, and CTA changes based on data. You should be able to mock up or wireframe a better page.
• Offer Framing: Proactively bring ideas on how pricing is presented, how urgency is created, and how objections are handled on-page.
• Collaboration & Growth (5%): Founder Alignment: Partner directly with the co-founders to ensure creative output hits business goals, patient acquisition targets, and unit economics.
• Future Building: As we scale, you will help build the creative function, establish playbooks, and eventually manage freelancers or junior creatives. But today, execution is the priority.

Requirements

• Location: US-based (Required).
• Hands-On Maker First: If your last three roles were primarily managing others rather than producing ads yourself, this is not the right fit. We need someone who opens Figma, writes the copy, and ships the ad.
• Exceptional Eye for Design & Copy: You absolutely must have a genuine artistic palette and formal or highly practiced design skills. You understand typography, visual hierarchy, and color theory just as well as you understand hook rates. You can write a compelling hook, design a beautiful static, and cut a polished video independently.
• DR Track Record: A portfolio showcasing ads that drove measurable conversions (CPA, ROAS, CVR)—not just engagement or brand impressions.
• Platform Fluency: Deep, hands-on understanding of Meta Ads Manager, Google Ads, TikTok Ads, YouTube advertising, and Reddit Ads . You must know how creative performance shows up in the data for each specific network.
• AI-Native: You use AI tools as a core part of your daily production workflow, not as a novelty.
• Systems Thinker: You instinctively audit the full journey from ad to checkout.

Preferred

• Experience in DTC health, telehealth, or regulated industries (you know how to make compliant copy compelling).
• Familiarity with GLP-1 or weight management advertising (understanding the specific conversion psychology and objection patterns).
• Hands-on landing page design or build experience (e.g., Unbounce, Webflow, Shopify).
• Experience managing creative budgets and UGC creators.

Benefits

• Remote, US-based
• High-autonomy, high-accountability environment
• LumiMeds is an equal opportunity employer