Creative Director

Responsibilities

• Brand Identity and Campaigns
• - Develop and evolve each brand’s visual identity, guidelines and creative standards, keeping consumer brands distinct from one another and from IJW’s corporate identity.
• - Translate brand positioning into campaign concepts and visual storytelling across consumer and trade channels.
• - Direct photography, video and other creative production, ensuring final work reflects each brand’s positioning and audience.
• Hands-On Design and Sales Support
• - Personally design and produce digital and physical assets, including email, social advertising, website content, print collateral and event materials.
• - Partner with sales to create distributor presentations, sell sheets, retail displays, menus and other materials that support placements and sales.
• - Develop co-branded creative for key accounts and adapt campaigns to channel, market and partner requirements.
• - Build templates and maintain an accessible library of approved assets to support efficient execution.
• Packaging and Product Development

Requirements

• Spirits industry creative experience is required, gained in-house or through an agency. Agency experience is valued.
• A strong portfolio demonstrating brand identity, campaigns, packaging, and digital and physical assets, with range across accessible and premium or luxury positioning.
• Proven ability to develop concepts and personally execute finished work, supported by strong proficiency in Adobe Creative Suite and relevant production tools.
• Hands-on packaging and label design experience, including print production, file preparation and proof review.
• Understanding of the spirits route to market and the creative needs of distributors, retailers and on-premise accounts.
• Familiarity with alcohol labeling and advertising requirements and experience collaborating with regulatory or legal teams.
• Experience managing external creative partners, budgets and multiple projects across distinct brands.
• Strong creative judgment, attention to detail and a collaborative approach to feedback, with the ability to connect design decisions to commercial goals.

Preferred

• Experience building brands within a growing or entrepreneurial spirits business is preferred.

Benefits

• Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.