Creative Director - Consumer Print Global Marketing

Responsibilities

• Define creative vision and build brand platform
• Set the overall creative vision and strategy for consumer and SMB print.
• Translate consumer insight, cultural trends and business priorities into distinctive creative platforms.
• Develop ideas that change how consumers think about print and what enables them to create, do and enjoy.
• Establish a clear and differentiated creative expression across markets and consumer touchpoints.
• Ensure creative is rooted in a deep understanding of consumers rather than product features alone.
• Develop breakthrough creative ideas that drive both brand equity and commercial outcomes, including consideration, conversion, loyalty, and advocacy.
• Continuously identify and adapt best-in-class creative practices from other industries, brands, and cultural spaces to inspire innovation and differentiation.
• Own the integrated creative across ad spots, digital, social, content, retail and e-commerce.
• Set the creative bar and provide clear, inspiring direction to internal teams and agencies.

Requirements

• Significant experience as a Creative Director, Executive Creative Director or equivalent senior creative leader.
• Proven track record of creating distinctive consumer brand work.
• Proven ability to deliver exceptional creative work while effectively managing budgets and resources.
• Experience leading integrated campaigns across digital, social and traditional channels.
• Strong experience managing creative agencies and multidisciplinary teams.
• Experience working across DTC, e-commerce and/or retail environments.
• Exceptional conceptual and strategic creative thinking.
• Strong understanding of consumer behavior and cultural trends.
• Experience working across multiple markets and geographies.
• Excellent communication, presentation and influencing skills.