Creative Director

Responsibilities

• Own creative direction across original content, performance advertising, brand campaigns, and product storytelling, defining our brand voice and making it recognizable everywhere.
• Turn product capabilities into concepts people actually want to watch, share, and try for themselves.
• Recruit and lead a team of 10 to 25 creatives, including creative directors, video editors, motion designers, visual designers, copywriters, screenwriters, producers, and AI filmmakers.
• Develop and produce video creative for paid social, organic social, product launches, and brand campaigns.
• Turn a product feature or consumer insight into a great hook, a clear story, and a reason to try Cantina.
• Write briefs, scripts, and treatments, build storyboards, and direct editors, designers, creators, and AI filmmakers.
• Make things yourself: cut video, create motion graphics, generate characters and scenes, experiment with voice and sound, and take concepts through to finished assets.
• Build performance creative testing plans with the growth team, testing concepts, hooks, offers, and calls to action, then using the results to decide what to make next.
• Develop platform-native creative with the right pacing, framing, captions, and aspect ratios for each placement.
• Keep a steady pipeline of fresh ideas and turn winning concepts into repeatable formats without running them into the ground.

Requirements

• A strong portfolio of video creative, including performance advertising with measurable results.
• Great storytelling instincts: you know how to establish a character, create tension, and deliver a payoff in very little time.
• Hands-on proficiency with video editing and motion design tools.
• Experience directing small creative teams and giving clear, actionable feedback.
• An understanding of creative metrics like hook rate, hold rate, CTR, CVR, and CPA, and how to use them to improve the work.
• Practical experience with AI image, video, and audio production, including the iteration it takes to get a usable result.
• Speed, taste, and a willingness to try something strange if the idea is good.

Benefits

• - Competitive salary and generous company equity
• - Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• - 42 days of paid time off, including:
• - 15 PTO days
• - 10 sick days
• - 15 company holidays
• - 2 floating holidays
• - Generous parental leave & fertility support
• - 401(k) retirement savings plan
• - Lifestyle spending account – $500/month to use however you’d like