Responsibilities

• The Creative Director leads creative strategy, brand identity, and creative operations for High Profile's marketing organization.
• This role directs creative across every channel, with depth in paid and organic social, and builds AI-enabled systems that let the team scale.
• The ideal candidate is comfortable operating at a strategic altitude while simultaneously able to get hands-on needed, doing the work and setting an example when needed.
• The Creative Director works with autonomy and brings fully formed recommendations to the VP of Marketing.
• Core duties and responsibilities include the following.
• Creative Strategy & Brand Stewardship
• Accountable for creative direction across every channel and format, including in-store, wholesale support, internal packaged brands, traditional media, paid digital, and organic social.
• Set the bar and give final creative approval before work goes to the VP of Marketing or other stakeholders.
• Lead creative ideation for tentpole campaigns.
• Facilitate brainstorms with marketing teams to generate the strongest ideas in the room.

Requirements

• 6+ years in creative roles, with at least 3 years as a Creative Director, Associate Creative Director, or equivalent.
• 3+ years at an integrated, full-service, or brand agency in a concept-leading role (copywriter, Design Manager, ACD, or CD), creating campaign ideas rather than only producing assets.
• Agency work for retail, consumer, or regulated-category clients, including campaigns that ran in-store as well as in paid, social, and CRM channels.
• Portfolio with integrated work from concept through execution across three or more channels.
• Portfolio evidence of distinctive paid media creative across digital and traditional channels.
• Strong, current point of view on social-native content, ideally with experience connecting content quality to measurable performance.
• Experience building or improving creative production systems and workflows, familiarity with AI-assisted workflows strongly preferred.
• Experience managing a creative or design team of 3+ people.
• Experience leading brainstorms or concept development with cross-functional partners who don't report to them, with examples of ideas others built out across channels.
• Comfortable operating with significant autonomy and bringing proactive recommendations to leadership.