Creative Director, Brand

Responsibilities

• Brand identity development —Design a full brand identity system (logo, color, typography, visual language) appropriate for an early-stage impact/nonprofit organization. Success looks like a distinct, credible identity the client can use confidently across all channels.
• Brand guidelines & toolkit —Create comprehensive brand guidelines and a core brand toolkit (templates, assets, usage rules) that empower a small internal team to apply the brand consistently without ongoing design support. Success looks like a toolkit that's genuinely self-serve for non-designers.
• Video production playbook— Develop a video production playbook that establishes visual and storytelling standards for the client's video content. Success looks like clear, repeatable guidance the client (or future vendors) can follow.
• Website wireframe & development oversight— Lead wireframing for the client's website and partner with the external developer through build and launch. Success looks like a site that reflects the new brand and launches on schedule.
• Client & internal collaboration— Serve as the client's primary design point of contact. Success looks like smooth, clear collaboration with no ambiguity about design ownership.

Requirements

• 7+ years of experience in brand identity design, with ownership of full systems from concept through guidelines
• Experience building brand assets from near-zero—i.e., standing up an identity for an organization with little to no existing visual foundation
• Strong track record of delivering brand guidelines and toolkits that non-designers can use independently
• Experience with website wireframing and collaborating with developers through build and launch
• Experience creating or contributing to video production standards or playbooks
• Working understanding of how to translate mission, voice, and program work into visual identity—particularly for nonprofit or impact-driven organizations
• Proficient with modern design tools (Figma, Adobe Creative Suite, or equivalent)
• Obsessed with building a culture of collaboration, respect, and excellence
• Thrives in a dynamic, fast-paced, start-up environment

Preferred

• Past experience working with nonprofit, impact, or mission-driven organizations
• Experience being the sole design lead on a client account (agency-side or embedded)
• Experience collaborating with strategists on integrated brand/creative accounts
• Comfort working directly with executive-level stakeholders (CEO, founders) who may not have design backgrounds