Creative Director - Brand Narrative

Responsibilities

• Originate and lead big creative ideas. Partner with Product Marketing and Brand Marketing on the brief, then turn the agreed audience, opportunity, and product proof into original creative concepts. Develop ideas that can take distinctive forms across film, social, out-of-home, digital, experiences, and partnerships.
• Bring ambitious concepts to life with your creative peers and the full studio. Work side by side with the Brand Design and Writing leads and their teams from the earliest explorations through delivery. Develop ideas together, exchange thoughtful critique, and make creative choices that draw on each discipline’s expertise. Stay hands-on, contribute through your own craft, and partner closely with Motion and Production throughout. For film, remain closely involved through scripts, visual development, production, and the final edit.
• Build audience and distribution thinking into the idea. Shape concepts around how people will discover, watch, and share the work. Work with marketing partners to consider channels and viewing contexts from the beginning, so the work belongs where people encounter it rather than simply being resized to fit.
• Push beyond the first good answer, and learn quickly. Lead thoughtful concept development and critique. Use rough scripts, prototypes, and AI tools to test ideas quickly, learn, and move the strongest work forward. Know when to keep exploring and when to commit, then protect what makes an idea interesting through feedback and production.
• Find opportunities before a brief arrives. Bring curiosity about Mercury’s products, customers, and the wider world. Develop proactive ideas and cultural opportunities that give the brand something meaningful to say or do.
• Help decide where creative ambition matters most. Partner early with Product Marketing, Brand Marketing, Product Design, Comms, and Insights. Help identify which moments deserve our largest creative investment, present recommendations to senior leadership, and use results from marketing and insights partners to inform what comes next.
• Build and lead Brand Narrative. Define the team’s purpose, priorities, creative standards, and ways of working. Help hire and develop the team, shaping its structure and capabilities. Set clear expectations, and coach people to grow their judgment and conceptual strength.
• Create a culture where the best idea wins. Make room for experimentation, honest feedback, and contributions across disciplines. Lead with generosity and conviction, share ownership of the work, and help people challenge one another without making creativity a competition for credit.
• Build practices that strengthen the work. Establish a clear path from insight and an agreed brief to concept and execution, with useful critique and close collaboration throughout. Develop relationships with external creatives and agencies who can add a distinctive perspective or capability when needed.
• What you’ll bring A strong creative foundation in art direction, design, or copywriting. Your portfolio shows original concepts developed into ambitious, well-crafted work across multiple formats. You can explain what you contributed, how the idea evolved, and how collaboration made it better.

Requirements

• A strong creative foundation in art direction, design, or copywriting. Your portfolio shows original concepts developed into ambitious, well-crafted work across multiple formats. You can explain what you contributed, how the idea evolved, and how collaboration made it better.
• Deep film experience. You’ve developed film-led ideas from concept through production, with strong instincts for story, scripts, performance, pacing, and sound. You understand how these choices work together to make an audience feel something, not just make a film look good.
• A track record of deep creative collaboration with design and writing peers. You’ve led ambitious multidisciplinary work from concept through production by building trusted partnerships. You bring a clear point of view, listen closely, work through creative disagreements constructively, and recognize when someone else’s approach makes the work stronger. You can show how your collaborators shaped the outcome, not just what you personally originated.
• Strong taste, cultural awareness, and product curiosity. You can get close to a complex business or product, find the human truth within it, and turn that understanding into something clear, surprising, and memorable.
• Experience developing creative people and shaping how a team works. You give specific, useful feedback, set a high bar with care, and create an environment where people can take creative risks. You’re excited to build a new function, including the everyday practices that give it a culture.
• Clear communication and sound judgment. You can rally people around an ambitious concept, explain why it deserves investment, and navigate competing perspectives without losing the idea. You take ownership in ambiguous situations and balance creative ambition with the need to move work forward.