Creative Director, Brand Lab

Responsibilities

• Lead the concept and ideation for 360 campaigns, programming and activations for the portfolio of brands: Carter’s, OshKosh, Little Planet, Otter Avenue and SkipHop.
• Partner with brand managers and creative teams to translate business goals and brand positioning into compelling creative concepts and campaigns.
• Oversee concept creation, design, messaging and brand/campaign identity systems for integrated campaigns.
• Collaborate with channel partners and research new and emerging solutions to bring brands to life in those spaces.
• Research and ideate to provide territories and creative options for in-store, activations, digital and emerging platforms with mood boards, swipes and original design.
• Intake seasonal strategies into the concept-to-consumer master calendar and build decks to illustrate how big ideas can be brought to life.
• Campaign Execution: Direct campaign photography and video production when needed, manage campaign production budget, lead external teams for shoots within budget and quality standards, execute creative for press activations or events.
• Corporate Communications: Partner with corporate comms to concept and execute on consistent corporate branding and plan corporate activations and events.
• Creative Commercialization and Operations: Deliver concepts, ideation and assets on-time and on-budget; collaborate with external networks and production companies; foster learning and adapt production processes; lead multidisciplinary teams; collaborate with media agencies on asset production.

Requirements

• 10+ years creative experience, ideally some portion of this in an agency setting, balancing multiple clients - including 5+ years of successful management a diverse team
• Must have proven experience setting and inspiring creative vision and strategy while developing a high performance, multidisciplinary team
• Must have global brand thinking – how can creative strategy and concept be implemented downstream when presenting concepts
• Strong presentation, storyboard and copywriting skills a must
• Must have stellar communication, presentation, problem-solving
• Must have outstanding leadership skills with the ability to manage multiple work streams and create a cohesive go-to-market strategy
• Inspire creativity and work well with different personality types- all while managing multiple projects in a fast-paced real time creative culture

Nice To Have

• agency experience
• strong knowledge of industry trends, technology and creative tools
• experience performing and managing a range of creative positions (design, art direction, photography, production and digital content)
• stellar communication, presentation and problem-solving
• outstanding leadership skills with the ability to manage multiple work streams and create a cohesive go-to-market strategy
• inspire creativity and work well with different personality types while managing multiple projects in a fast-paced real-time creative culture

Benefits

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.