Drive campaign-driven creative as Creative Director to scale product innovation across digital, retail, and traditional channels.

• Own the end-to-end development of campaign systems that translate product features into scalable creative across channels.
• Translate product features and positioning into cohesive campaign systems that extend across digital, retail, and traditional channels.
• Lead the development of digital-first creative, including product detail pages, landing pages, email, and conversion-focused assets.
• Build and refine scalable A+ content systems and modular storytelling frameworks across brands and platforms.
• Apply best practices in digital hierarchy, scannability, and user experience to improve engagement and conversion.

Responsibilities

• Concept and develop original, campaign-driven creative rooted in product innovation, designed to scale across channels and drive measurable results
• Translate product features and positioning into cohesive campaign systems that extend across digital, retail, and traditional channels
• Lead the development of digital-first creative, including product detail pages, landing pages, email, and conversion-focused assets
• Build and refine scalable A+ content systems and modular storytelling frameworks across brands and platforms
• Apply best practices in digital hierarchy, scannability, and user experience to improve engagement and conversion
• Execute high-level design work while remaining actively hands-on in key initiatives and brand-defining projects
• Art direct photo and video shoots, including concepting, shot list development, on-set direction, and post-production oversight
• Lead and develop the Sr. Graphic Designer, providing clear direction, feedback, and accountability for output and growth
• Establish and manage efficient creative workflows that improve speed, consistency, and overall quality of execution
• Collaborate cross-functionally with Digital, Product, and Channel teams to align creative with business objectives and timelines

Requirements

• Bachelor’s degree in Marketing, Design, Communications, or a related field
• 8–10+ years of experience in creative development, art direction, or design, with a strong focus on digital-first execution
• Proven ability to translate products into campaign-driven creative systems that scale across channels and drive measurable results
• Regular and satisfactory attendance is required
• Ability to travel and work flexible hours, including occasional weekends, is required
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong working expertise in modern design and web tools
• Strong written and visual communication skills, with the ability to clearly articulate ideas and creative direction
• An entrepreneurial mindset that seeks opportunity, drives improvement, and builds momentum
• Ability to manage multiple projects, timelines, and stakeholders without sacrificing quality or speed
• A bias toward ownership and accountability, with a commitment to seeing work through to completion

Preferred

• Experience managing or contributing to multiple social media platforms and understanding their role within a broader marketing ecosystem