Responsibilities

• Own the long-term evolution of the Apothékary brand, translating the founder's vision into a scalable brand strategy and positioning
• Serve as guardian of brand identity and style guide across all touchpoints (advertising, digital/social, packaging, ecommerce, retail, experiential)
• Together with Brand Marketing, define brand architecture, messaging pillars, and key attributes for each launch, informed by consumer/cultural insights and competitive landscape
• Drive creative excellence and strategic rigor across all campaigns, ensuring work delivers against brief and brand strategy
• Lead conceptualization and execution of digital ad and email campaigns (Meta, Google, TikTok, Email, SMS), optimizing performance through data analysis and A/B testing
• Own end-to-end photo/video production — concepting, mood boards, shot lists, talent/location sourcing, and on-set direction
• Own creative footprint and execution for all printed branded assets, including product packaging, mailers, branded retail print, direct mail, retail visual merchandising, etc.
• Support Social team with creative designs to ensure cohesive brand identity across all organic and paid touchpoints.
• Manage and mentor a team of internal designers and external partners to set priorities, assign resources, and coach for growth
• Lead brainstorms and build processes that maximize speed, iteration, and quality across paid, owned, and earned channels

Requirements

• Bachelor’s and/or Masters degree in Design, Marketing, Advertising, Communications or related field
• 8+ years of hands-on and proven experience in copywriting, brand strategy, and creative development, preferably within the CPG and wellness space
• An outstanding portfolio demonstrating the ability to lead creative initiatives across a wide range of platforms on web, print, packaging, retail etc.
• Proven success of having demonstrated creativity and innovation with working knowledge of retail, DTC, and social media, emerging platforms and the evolving media landscape
• The ability to present and influence to strategic, brand-focused ideas to cross functional team members and leadership
• Experience supporting a high-growth branded consumer goods business with the ability to work under tight deadlines in a fast-paced environment
• A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work.
• Experience in Adobe Creative Suite, Canva, Figma
• Proficient in Google Suite
• Unquestionable ethics that drive leadership and behavior.

Preferred

• Combination of in-house and agency experience
• Experience in beauty and/or wellness industry
• Familiar with Japanese heritage and design aesthetic

Benefits

• Comprehensive health, dental and vision plans
• 15 PTO days
• 12 monthly paid Mental Health Days in addition to PTO
• Ability to earn equity options
• Monthly Apothékary product stipend