Responsibilities

• Define Acrisure's brand identity - visual language, design system, typography, color, motion, voice, and tone - building a coherent creative foundation that scales across products, markets, and audiences.
• Own Acrisure's web experience as a living brand touchpoint - leading the initial redesign and continuing to evolve it, so it reflects the scale, sophistication, and ambition of the business over time.
• Establish brand standards, guidelines, and governance frameworks that enable internal teams, business-unit marketing teams, and external partners to produce on-brand work consistently and at speed across the organization.
• Bring craft and intentionality to every brand touchpoint, from executive presentations and event experiences to social content and sales collateral.
• Develop compelling brand narratives that make Acrisure's complex, multi-product portfolio accessible, differentiated, and memorable across audiences - from enterprise buyers to individual clients.
• Partner with the CMO to shape Acrisure’s brand strategy and translate it into creative strategy, then translate creative strategy into exceptional work.
• Lead creative for flagship events, sponsorships, and high-visibility brand moments.
• As the function matures, extend creative ownership into integrated demand generation campaigns, performance creative, and full-funnel marketing programs.
• Serve as Acrisure's creative conscience - championing great work, raising the bar, and building a culture where craft and strategic thinking go hand in hand.
• Build and lead a multi-layer creative organization including senior leaders across disciplines (e.g. design, content, production).
• Oversee the ecosystem of agency relationships aligned to enterprise strategy, ensuring external partners deliver work that meets Acrisure's standards and strategic goals.
• Partner closely with Marketing, Product, Communications, and Revenue leadership to ensure creative is aligned with business priorities across every stage of growth.
• Define and implement the creative operating model, establishing how the enterprise creative function works alongside business-unit and regional teams to deliver consistent, high-quality work at scale.
• Build repeatable creative workflows and production systems that allow the team to scale output without sacrificing quality.

Requirements

• 15+ years of creative experience across agency and in-house environments, with a portfolio demonstrating both design craft and brand strategy at scale.
• Proven track record of building or significantly elevating a brand - from visual identity and web to campaigns and experiential.
• Experience leading and growing creative organizations, including hiring, mentoring, and developing diverse creative talent.
• Ability to operate at the C-suite level - translating executive vision into creative strategy, and creative strategy into exceptional, measurable work.
• Deep fluency across creative disciplines: brand identity, visual design, copywriting, motion, digital, and experiential, whether you produce it yourself or direct those who do.
• Experience managing agency and vendor ecosystems, knowing when to build in-house versus bring in outside expertise, and a deep understanding of how creative teams operate — with the ability to identify when processes need to evolve and the leadership to drive that change.
• A builder's mindset — able to create structure from scratch in a fast-moving, high-growth, multi-product B2B environment.

Preferred

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!
• This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.