Responsibilities

• Develop creative strategies and clear, actionable briefs for evergreen marketing, new experience openings, retail initiatives, seasonal campaigns, partnerships and priority commercial opportunities.
• Translate audience needs, fan behavior, product differentiation and business objectives into compelling campaign concepts, messaging territories, creative hooks and calls to action.
• Create a stronger pipeline of ideas and variations across experience positioning, tour packages, IP-specific storytelling, local visitation, tourism, family audiences and repeat visits.
• Partner with marketing and commercial stakeholders to ensure creative communicates the unique value of each experience and supports awareness, consideration, conversion, upsell and advocacy.
• Manage end-to-end creative development and production across video, photography, social-first content, digital ads, CRM, websites, out-of-home, in-store materials, press materials, and partner assets.
• Provide or direct graphic design, video editing, art direction and strong copywriting across campaign and always-on content, applying hands-on judgment where needed to move work forward.
• Build and maintain an integrated creative calendar, production roadmap, asset library, versioning approach and intake process that increase speed, visibility and reuse across the portfolio.
• Coordinate shoots, production schedules, budgets, approvals, talent or creator inputs, music and usage rights, and delivery requirements with internal teams and external partners.
• Develop multiple asset formats, key art, logo development, storyboards, messages and variations for priority initiatives, including short-form video, behind-the-scenes storytelling and audience- or channel-specific executions
• Apply approved brand strategies, franchise guidance, visual identities and messaging frameworks consistently across Global Experiences Americas creative, while respecting the distinct positioning of individual experiences and retail concepts.

Requirements

• 5-8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising or agency account/creative management.
• Demonstrated ability to develop strong creative briefs, evaluate concepts and lead campaigns or content programs from strategy through production and delivery.
• Experience producing or managing creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home and other consumer touchpoints.
• Strong creative judgment, art direction, visual storytelling and copywriting skills, with strong working graphic-design and video-editing practices and an understanding of how creative requirements differ by audience, channel and funnel stage.
• Experience directing third-party agencies, designers, editors, production partners and cross-functional stakeholders, including managing timelines, scopes, budgets and approval processes.
• Experience partnering with PR or communications teams on media kits, press materials, events, executive statements or related brand assets.
• Comfort using campaign and content performance data to inform testing, iteration and creative refresh decisions.
• Experience working within established brand-governance and franchise-approval structures—where central Brand and Franchise teams retain strategy and final approval authority—strongly preferred; portfolio or representative work samples preferred.
• Translates marketing priorities into compelling campaigns, content, visuals storytelling, and brand-consistent creative assets across the company’s portfolio.
• Balances distinctive creative ambition with commercial objectives, operational realities and brand discipline.