Director of Marketing and Brand

Knoxville, TN (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 16 hrs ago

Job Summary

Own and drive Kimball’s holistic marketing—from annual strategy and budget to brand storytelling, digital campaigns, events, and partnerships—while leading a marketing team and collaborating with sales to grow client acquisition and retention.

  • Lead an integrated marketing strategy and calendar to grow the client base.
  • Drive luxury storytelling, events, and partnerships across digital and in-person channels.
  • Align marketing with sales to boost client conversations, store traffic, and retention.

Job Description

Responsibilities

  • Own and lead an integrated annual marketing strategy, calendar, and budget.
  • Strengthen, protect, and evolve the Kimball’s brand across every customer touchpoint.
  • Develop strategies to attract qualified new clients while deepening relationships with existing clients.
  • Lead digital marketing, including paid media, email, SMS, social media, website marketing, and e-commerce initiatives.
  • Develop compelling storytelling around jewelry, designers, clients, occasions, craftsmanship, and the Kimball’s experience.
  • Create and execute luxury client events, designer events, trunk shows, bridal initiatives, holiday campaigns, and other memorable brand experiences.
  • Partner closely with the sales team to translate marketing initiatives into client conversations, appointments, store traffic, and sales opportunities.
  • Use CRM and customer data to improve segmentation, personalization, client engagement, and retention.
  • Build strategic partnerships with designers, vendors, community organizations, media, creators, and complementary luxury businesses.
  • Lead and develop internal marketing team members while effectively managing agencies, photographers, creators, media partners, and other outside resources.

Preferred

  • Experience in luxury retail, fine jewelry, fashion, hospitality, beauty, premium consumer brands, or another high-touch customer environment is strongly preferred.
  • You should be comfortable moving between big-picture strategy and hands-on execution—developing a long-term brand strategy, reviewing campaign performance, planning an important client event, collaborating with sales professionals, directing creative work, and identifying the next opportunity for growth.
  • Strong experience with several of the following is highly desirable: brand strategy, digital marketing, CRM, email/SMS, paid media, e-commerce, social media, experiential marketing, events, public relations, analytics, budget management, and team leadership.
  • We are particularly interested in someone who is curious, entrepreneurial, highly organized, collaborative, and excited by the opportunity to make a meaningful impact rather than simply maintain an existing marketing program.
  • Most importantly, we are looking for someone who understands that luxury marketing is ultimately about relationships, storytelling, experience, trust, and creating reasons for clients to return again and again.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Relocation assistance
  • Vision insurance
Kimball'S Jewelers logo

Kimball'S Jewelers

5.0 Glassdoor

Our team puts customer relationships first. That means ethics and honesty over price tags and sales pitches. Our commitment to delivering caring service is rooted in our founder’s family values and a rich tradition of East Tennessee hospitality. As a charter member of The American Gem Society and long-time advocate of the Gemological Institute of America, Kimball’s represents quality brands and provides exceptional service to all customers. We operate by the fair and ethical practices set up by the AGS, which means you can expect accuracy with every sale. Additionally, Kimball’s has been a part of the Kimberley Process since its creation, helping to ensure our customers receive genuine, conflict-free diamonds. We provide value-added services to make sure you walk away with the best experience possible. Come say hello, and we’ll show you what we’re all about.

Founded in 1933
Knoxville, Tennessee, USA
19 employees (2 in marketing)
0% recommend to a friend

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.7K
Monthly Google Ads Budget
$212
Traffic Source Mix
Search
40.5%
Direct
22.3%
Referral
6.7%
Social
10.2%
Paid
8%

Headcount Trend

Current headcount: ~19
Kimball'S Jewelers logo

Director of Marketing and Brand

Kimball'S Jewelers · Knoxville, TN · On-site