Responsibilities

• Brand and Consumer
• - Own the brand strategy, positioning, and narrative, and make sure it strengthens the Nutrafol masterbrand rather than sitting beside it
• - Hold the deepest understanding of the consumer - where she overlaps with the supplement customer, where she doesn't, and what she's already buying and believing
• - Run the primary and secondary research that answers those questions; turn competitive and category analysis into a point of view, not a deck
• - Identify the insights and tensions that shape both the launch and the next wave of innovation
• - Own naming for the range and individual SKUs, working with Creative, with Legal and Product Development holding sign-off on trademark availability and claims risk
• Product Partnership
• - Bring consumer insight and brand POV into the product pipeline - feed the proposition, format, and range decisions that Product Development owns
• - Deliver a ranked consumer-priority claims input ahead of study protocol design, so Product Development and R&D can prioritize what gets tested and substantiated
• - Own how approved claims show up in market — which ones lead, how they're expressed, how they ladder to the story

Requirements

• 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred. DTC experience is required
• Track record taking a product from concept to market alongside R&D, regulatory, and supply chain - you don't need to have run formulation, but you need to know how to be a good partner to the people who do
• Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
• Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing
• Comfortable at the seam between an entrepreneurial brand and a large matrixed organization, and able to align partners across both without formal authority
• Fluent in segmentation and in both quantitative and qualitative consumer insight
• Sharp judgment on claims, positioning, and premium experience
• Entrepreneurial and self-directed - you'll be hands-on doing the work, not just directing it
• Exceptional written and verbal communication
• Low ego, high ownership, and the kind of energy that makes a dispersed team want to be in the room

Benefits

• - Fully remote work experience
• - Comprehensive medical, dental, and vision package, including FSA program
• - 401K with employer match
• - Quarterly Bonus Program
• - Flexible PTO
• - Two company-wide wellness breaks every day
• - Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• - Monthly wellness stipend
• - Monthly internet stipend
• - Monthly cell phone stipend