Responsibilities

• Own Trade's brand story and message hierarchy, making sure roaster stories, coffee expertise, and personalization come through consistently across every channel and touchpoint
• Build and lead Trade's owned video strategy across YouTube, YouTube Shorts, and TikTok, from series concepts and formats to production cadence and performance
• Set organic social strategy for Instagram and TikTok, growing an engaged audience and turning social into a real driver of discovery and traffic
• Build Trade's presence in the communities where coffee people already gather, including Reddit and Substack, with authenticity and a long-term view
• Lead PR strategy and execution, from launches and seasonal stories to roaster spotlights, founder visibility, and reactive moments
• Plan and run 360 campaigns for key brand moments, product launches, and seasonal stories, partnering with Growth, Lifecycle, Creative, and Paid to bring each campaign to life across channels
• Own the content calendar and strategy, lining up launches, seasonal moments, promotions, and editorial storytelling in one plan
• Lead GEO and SEO content strategy so Trade shows up when people search for coffee, whether that's on Google, in AI answers, or on social
• Keep Trade's voice consistent across agencies, freelancers, and partners through clear briefs, brand guidelines, and hands-on creative feedback
• Partner closely with the paid team so organic, influencer, and paid work together, and top-performing content earns more reach

Requirements

• 6+ years of years of brand, content, or integrated marketing experience, including at least 3 years leading brand or social strategy, ideally at a DTC, subscription, or food and beverage brand
• A track record of growing owned video and organic social channels, especially YouTube, Instagram, and TikTok
• Experience leading PR, whether in-house or through agency partners
• Experience planning and executing 360 campaigns across owned, earned, and paid channels
• Working knowledge of SEO and content optimization, and a point of view on GEO and how AI search is changing discovery
• Experience building authentic community programs on platforms like Reddit, Substack, or Discord
• Experience managing agencies, freelancers, and creative partners
• Experience managing and developing a team

Preferred

• A natural storyteller with sharp editorial instincts and a strong point of view on what makes content worth watching
• Fluent in how platforms, search, and culture are changing, and excited to test what comes next
• Equally comfortable setting a brand strategy and rolling up your sleeves to execute it
• Measurement-minded—you connect brand work to reach, engagement, traffic, and demand, not just impressions
• Confident holding a point of view, and equally comfortable changing it when someone brings a better one
• Flexible about scope—on a small team, the most useful leader is the one who picks up what needs doing
• Plugged into culture: you know what's trending, why it matters, and when Trade should (and shouldn't) join the conversation
• Curious about coffee (expertise not required—we'll get you there)

Benefits

• The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
• The opportunity to deepen your skills and make a lasting impact as the organization scales
• Ongoing mentorship and support from leadership and management
• Best-in-class health benefits and a 401(k)
• Twice-monthly catered lunches
• A pet-friendly office
• Two paid days of Trade-sponsored community service each year