Responsibilities

• Drive top‑ and mid‑funnel impact. Lead brand‑forward marketing strategies that elevate Booz Allen’s defense tech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences.
• Build awareness that converts. Develop and launch integrated campaign programs that grow company brand and product visibility, credibility, and category understanding — moving prospects from initial awareness into meaningful mid‑funnel engagement and evaluation.
• Shape perception with compelling narratives. Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers perceive our brand and growing product portfolio.
• Accelerate demand through integrated campaigns. Orchestrate multi‑channel programs — digital, thought leadership, paid media, social, events — designed for high‑value top‑funnel reach and mid‑funnel nurturing.
• Lead partner co‑marketing. Collaborate with priority commercial and technology partners to build joint narratives, launch co‑branded activations , and create shared demand plays that amplify reach and deepen credibility across the ecosystem.
• Collaborate across enterprise and business units. Partner closely with enterprise marketing leaders, business‑unit marketers, product owners, solution leaders, and sales stakeholders to ensure alignment, consistency, and shared prioritization.
• Influence senior stakeholders. Engage executives across business units and the enterprise to pressure‑test narratives, secure direction, accelerate decisions, and maintain momentum within a complex matrixed environment.
• Measure and optimize brand + funnel performance. Manage KPIs for awareness, perception, engagement quality, and mid‑funnel progression; analyze performance and refine programs to maximize impact.

Requirements

• 12+ years of experience in B2B or B2G marketing, including leading enterprise ‑ level brand campaigns that drive measurable awareness, perception shifts, and demand
• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale
• Experience co ‑ marketing with strategic partners, including building joint narratives, launching co ‑ branded activations , and effectively managing Marketing Development Funds (MDF) to maximize partner impact
• Experience navigating and influencing highly matrixed organizations, partnering closely with enterprise marketing teams, business ‑ unit marketers, product leaders, solution owners, and sales stakeholders
• Experience using performance data to inform strategy and optimize campaigns
• Knowledge of enterprise or government buying cycles, including how brand, content, and demand programs influence top ‑ and mid ‑ funnel progression
• Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives
• Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment
• Bachelor’s degree in a Marketing or C ommunications field

Preferred

• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale within tec h, defense, or defense ‑ adjacent product organizations preferred
• Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
• Experience with high ‑ growth product orgs, including brand and product marketing interface
• Master's degree in Communications, Marketing or a related field