Responsibilities

• Help set brand strategy and priorities for the marketing department, working with the Sales and Marketing Director to achieve annual sales and profit goals.
• Drive new product development from concept to launch, including consumer and competitor research, positioning, product briefs, costing, timelines and launch plans.
• Lead packaging development and improvement: new packaging and redesigns of existing lines, artwork, copywriting and proofreading, joint management of design and print/component vendors, cost reduction, and coordination with Purchasing and Production to deliver on time.
• Manage our U.S. Amazon business and our outside Amazon agency, setting goals and strategy and overseeing advertising (PPC), listing content and creative, and Seller Support issues; track performance and drive growth.
• Manage key retail and e-commerce customer accounts, including account planning, promotions and day-to-day relationships.
• Develop existing export markets and follow up on new international sales and distributor leads.
• Oversee international regulatory compliance, working with our outside compliance consultants to adapt labels and formulas to the requirements of each export market.
• Direct brand support programs, including promotions, printed and digital support materials, websites and social media.
• Analyze sales, market and competitive data to identify opportunities, and manage marketing budgets and costs.

Requirements

• Bachelor’s degree required, preferably (but not necessarily) in Business.
• Five to seven years of brand marketing experience with consumer-packaged goods are required, preferably with beauty or over the counter (OTC) drug products.
• Strong interpersonal skills with an independent and self-motivated style, but also able to incorporate and build on feedback and direction.
• Demonstrated ability to mentor and manage direct reports and colleagues in Marketing and other Departments.
• Exceptional oral and written communication skills.
• Strategic and creative outlook paired with readiness to roll up sleeves.
• The successful candidate will ideally have experience in new product development, packaging development, brand marketing support campaigns, managing Amazon agencies and advertising, Walmart.com, data analysis and customer account management. Experience with export markets and international regulatory requirements is desirable.
• Experience supervising customer service or order fulfillment staff is a plus.
• Fluent written and spoken Spanish or French would be an advantage.
• Excellent computer skills, especially in Excel and PowerPoint.

Preferred

• Fluent written and spoken Spanish or French would be an advantage.

Benefits

• Kaiser Permanente Health Insurance (including Vision). Company pays 100% of premiums for employees, and 50% of premiums for qualified dependents. No annual deductible.
• Group Life Insurance
• Simple IRA with 3% company match of gross pay
• Paid vacation, with the number of vacation days increasing with seniority.
• Sick Pay
• Employee purchase discounts on DLC Laboratories products
• Employee discount
• Health insurance
• Life insurance
• Paid time off