Responsibilities

• Contribute original concepts, moodboards, and visual references that feed our weekly art launch engine, approximately 30 new pieces per week
• Track cultural moments, art movements, and aesthetic shifts shaping our audience
• Collaborate with artists, our 40-creator network, and influencer programs (Smard Y, Smard X) on visual direction
• Develop creative concepts for TikTok, Instagram, and emerging platforms, including TikTok Lives, drops, and serialized content
• Storyboard and brief UGC creators
• Build campaign narratives around launches such as the Juneteenth BOGO, the New Era Collection, the Dearra Taylor coffee table book, and the Lorvae collaboration
• Partner with the community team on ambassador content, partnerships, and cultural activations
• Design static and motion assets for paid channels (Meta, TikTok), email (Klaviyo flows, BOGO campaign), and organic social
• Produce on-brand graphics for landing pages, product launches, and campaign rollouts
• Translate brand strategy into shoot briefs, ad concepts, and video direction
• Support activations and in-person moments, including the Atlanta showroom, events, and pop-ups

Requirements

• Strong graphic design skills with a portfolio demonstrating range across digital and campaign work
• Working proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Fluency in TikTok and Instagram as both a creator and a consumer
• Strong cultural awareness, especially around Black culture, music, fashion, and art
• Excellent brief-writing and concept articulation
• A clear point of view on visual taste, including the artists, brands, and references you draw from

Preferred

• Fine art or illustration background
• On-camera comfort or experience directing talent
• Motion design or video editing skills (CapCut, After Effects)
• Experience with direct-to-consumer, art, or fashion brands
• Event or activation production background
• Photography or shoot production experience