Responsibilities

• Develop and execute Marketing Plans to support Macy’s Stores priorities that align with seasonal sales goals and brand objectives.
• Cultivate strong relationships with store partners across the country, understanding their business needs and collaborate to develop geographically relevant messaging ensuring brand stories resonate with consumers and drive business growth.
• Partner with customer team on the market and competitor landscape for shifts, trends, and insights that inform marketing plans.
• Contribute to tourism initiatives providing research and outreach along with execution to deliver traffic supporting local and international tourism.
• Lead the planning and execution of marketing tactical support, including:
• Collaborate with store partners on all information needed for creative style-outs and presentations including messaging priorities.
• Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
• Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
• Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
• Support marketing a variety of instore initiatives including seasonal (ie Holiday), Backstage and events

Requirements

• Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
• Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
• Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
• Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
• Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
• End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
• Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
• Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

Benefits

• Join a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• Access the full menu of benefits offerings here .