Responsibilities

• Support the Loyalty and Customer Engagement team at Omni Hotels & Resorts by designing and implementing automated marketing and event journeys via email and SMS, using Salesforce Marketing Cloud.
• Build all campaign components from end-to-end, including data extensions, suppression lists, static and dynamic content objects, personalization fields, and customer journeys.
• Monitor campaign performance and recommend strategies to optimize campaigns and ensure that the channel aligns with business objectives.
• Use customer data and A/B testing to create audience segments and personalization campaigns for maximum relevance and impact.
• Generate regular reports on key metrics such as revenue, open rate, clickthrough rate, and conversion.
• Periodically evaluate and revise current automation practices, to ensure alignment with evolving business needs and channel best practices.

Requirements

• 3-5 years of experience building automations with an enterprise-level email and SMS platform, preferably Salesforce Marketing Cloud.
• Good command of HTML/XML and SQL or other query language; familiarity with AMPScript.
• Familiarity with a CDP or similar enterprise-level data platform
• Ability to derive insights from customer data to inform campaign strategy, via tools such as Excel or Google Sheets (e.g. chart creation, Pivot Tables, and other forms of data visualization/manipulation)
• Strong problem-solving skills and attention to detail.
• Ability to work independently and collaboratively with both headquarters and field teams.
• Experience in a direct-to-consumer brand with an email marketing channel required; previous hospitality experience a bonus.

Preferred

• Previous hospitality industry experience (bonus)