Corporate Director of Creative and Content

Responsibilities

• leads the creative vision, brand identity and content strategy for the Company’s owned portfolio of independent hotels, ensuring that each hotel has a distinctive, compelling and consistent presence across all digital and guest-facing channels that drives demand and supports Company revenue objectives.
• Responsibility spans the full hotel experience, including rooms, restaurants and bars, spa and wellness, meetings and events, and other ancillary services and experiences.
• Works closely with the Corporate Director of Performance Marketing, Regional VP’s of Sales, Regional Directors of Revenue Management, Regional VP’s of Operations and property leadership to ensure creative and content support budgeted revenue goals.
• Interacts with ownership, creative agencies, photographers, videographers, content creators, web vendors and other partners to ensure TPG properties receive appropriate attention and full benefit of these resources.
• Provides information, guidance and direction to corporate and hotel management in all areas related to brand, creative and content.
• Ensures all efforts are in alignment with the vision and direction of the Company, and local, state and national regulations.
• The Corporate Director of Creative and Content articulates Company goals and demonstrates commitment to these goals through work ethic, integrity and respect for the Company and its associates.
• This position interacts with property owners, hotel leadership and other constituents, responding to inquiries and requests accordingly.
• Works directly with the Company’s corporate staff and responds to issues and needs including sales, revenue management, operations, asset management, accounting, human resources, and others.
• Performance in this position is measured by the strength and consistency of each independent hotel’s brand presence, website engagement and conversion, social media audience growth and engagement, contribution of content to direct revenue across rooms, F&B, spa and ancillary services, delivery of creative on time and on budget, and the level of direct service and support to the properties.

Benefits

• Health, Dental and Vision Insurances
• SupplementalLife Insurances
• Disability Insurances
• Identity Theft Protection
• 401(k) with Company Profit Sharing
• Flexible Spending Accounts
• AMAZING Hotel Discounts
• and more!