Copywriter

Responsibilities

• Become a master of Weber product features and benefits, the grilling experience, the retail and competitive landscape, the consumer shopping journey, the Weber brand style guide and brand best practices to support global new product launches and US marketing campaigns across a wide range of media and platforms with focus on Weber-owned digital, social, video and in-store experiences
• Collaborate closely with cross-functional partners to develop Master Copy Docs that succinctly summarize key product claims and selling points that feed digital commerce experiences at Weber.com and Retailer.coms and serve as the foundation for consistent product storytelling across a range of packaging, print and digital media
• Adapt and edit Master Copy for packaging, POP and other communications
• Generate product and feature names that differentiate products and resonate with consumers
• Partner with designers and art directors throughout the creative development process to ensure seamless integration of verbal and visual communication, with attention to message hierarchy, emphasis, and story flow
• Ensure all creative executions align with brand guideline, are stylistically consistent, and proofread for accuracy
• Package and present creative solutions for internal meetings in partnership with designer (such as layouts with copy in place, social posts, video scripts) in well-organized decks supported with thoughtful rationale
• Adhere to timelines and expectations for interim and final creative deliverables as established by Creative Project Manager and Associate Creative Director
• Consult with internal legal team as necessary for usage and trademark clearance of naming and claims
• Synthesize feedback from multiple stakeholders including Product, Channel and Marketing Stakeholders; Digital Strategists; Associate Creative Director and others, rethinking creative approach as needed and providing fresh solutions to challenges

Requirements

• Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or related field
• 3-5 years of hands-on experience in a copywriting role at a shopper/digital marketing agency or in-house creative team at a leading consumer brand or retailer
• Proficiency with Microsoft office, working knowledge of Adobe Creative Suite and Figma for collaborative purposes
• Strong portfolio demonstrating expertise in omni-channel creative development including writing product descriptions, retail/e-commerce marketing, POP, digital ad units, trade show support and social media posts
• Ability to synthesize complex information into simple, easy-to-understand marketing content with human tone of voice
• Strong understanding of marketing landscape with ability to adapt the content, style, and length appropriately for relevancy and impact at each touchpoint
• High attention to detail, skilled at building well-prepared and proofed copy docs, concept write-ups and presentations
• Articulate communicator, with ability to express ideas confidently, supported with compelling strategic rationale
• Organized, efficient and agile – able to meet deadlines with ease while working on multiple projects simultaneously
• Thrives in a fast-paced environment and can flex to deliver a wide scope of creative asks

Benefits

• Medical, dental, and vision coverage
• Life and disability insurance
• Employee Assistance Program (EAP)
• 401(k) with company match
• Eligible for paid time off (vacation, sick, personal, holiday)