Copywriter, Web Content & Accessibility

Responsibilities

• Content Creation & Editing – Write and edit website copy including educational articles, condition/treatment pages, patient resources, FAQs, and landing pages
• Simplify complex medical and clinical information into plain language without losing accuracy
• Collaborate with clinical staff, subject matter experts, and legal/compliance reviewers to ensure content is both accurate and understandable
• Adapt tone and reading level for different audiences (patients, caregivers, providers, corporate, etc.)
• Create content outlines of net new pages based on stakeholder RTBs to inform optimal UX/UI designs
• Customer Journey – Ensure our content is thought of holistically and integrated into the rest of the site through placements and linking
• Prioritize content and linking created for new journeys to help visitors path through key information based on the next best action(s)
• Ensure CTAs are clear and compelling for pathing visitors through the site experience and improve engagement
• Act as the voice of customer to support optimal journeys and next best actions vs creating pages in a silo
• Incorporating user insights and trends to create and augment journeys

Requirements

• 3+ years of copywriting or content strategy experience, ideally in healthcare, medical, wellness, or another regulated/technical industry
• A portfolio showing you can turn complex information into clear, accessible content
• Familiarity with plain-language writing principles and web accessibility standards (WCAG)
• Experience working with CMS platforms (e.g., WordPress, Drupal, or similar)
• Strong collaboration skills — comfortable working with clinicians, compliance/legal reviewers, and designers
• Experience building or improving a content workflow or editorial process
• Excellent attention to detail, especially around accuracy and consistency in a healthcare context
• Language Skills : Fluent in the written and verbal skills necessary to successfully perform the essential functions, duties, and responsibilities of the position.

Preferred

• Familiarity with HIPAA-related content considerations
• SEO/GEO fundamentals for healthcare content
• Experience with content audits or health literacy assessment tools
• Basic understanding of UX writing or information architecture

Benefits

• More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.
• - Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• - Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• - Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.