Copywriter

Responsibilities

• The Commerce Copywriter is responsible for developing and maintaining product content across retailer and commerce platforms for one of our largest CPG clients.
• This role creates and updates Product Detail Page (PDP) copy, enhanced content, retailer brand store content, image copy, and other commerce-related assets.
• The Commerce Copywriter translates approved product information, claims, ingredient details, package copy, and brand guidelines into clear, accurate, shopper-friendly content that meets retailer requirements and supports a consistent brand experience.
• This role partners closely with Commerce Strategy, Discoverability, Creative and Client teams to ensure content is accurate, compliant, aligned to brand standards, and delivered according to established content frameworks and workflows.
• COPYWRITING & CONTENT CREATION - Write and maintain product titles, feature bullets, descriptions, comparison content, and supporting PDP copy across retailer and commerce platforms.
• COPYWRITING & CONTENT CREATION - Develop copy for enhanced content modules, retailer brand stores, image assets, and other commerce-related experiences.
• COPYWRITING & CONTENT CREATION - Translate approved product information, claims, ingredient details, and package copy into clear, accurate, shopper-friendly messaging.
• COPYWRITING & CONTENT CREATION - Apply brand guidelines, retailer requirements, and content frameworks across multiple brands, categories, and retailer environments.
• DISCOVERABILITY & COMMERCE CONTENT EXCELLENCE - Partner with Discoverability and Commerce Strategy teams to incorporate search, category, and shopper insights into content development.
• DISCOVERABILITY & COMMERCE CONTENT EXCELLENCE - Apply keyword, taxonomy, and content guidelines while maintaining natural, consumer-friendly language.

Requirements

• Bachelor’s degree in communications, Journalism, English, Marketing, or related field.
• 3–5+ years of experience in copywriting, commerce content, product marketing, content management, digital commerce, retail, or agency environments.
• Exceptional writing, editing, proofreading, and content quality management skills.
• Experience developing content for eCommerce, digital shelf, retailer, marketplace, or product-focused environments.
• Experience optimizing copy for both use experience and conversation
• Strong ability to interpret and apply brand guidelines, claims documentation, retailer requirements, and regulatory considerations.
• Experience working across large product portfolios and managing multiple brands, categories, or workstreams simultaneously.
• Understanding of Commerce, Digital Shelf, Search & Discoverability, retailer ecosystems, or related digital marketing disciplines.
• Familiarity with major retailer platforms including Amazon, Walmart, Target, Kroger, Instacart, or similar commerce environments preferred.
• Experience working with AI-assisted content creation tools and modern content workflows is a plus.

Benefits

• Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.